[Submitted by Amanda Peterson, Enlightened Digital]
Advances in technology and ever-changing consumer expectations have challenged retailers to become digital innovators. Now more than ever, retail corporations have shifted priority from selling products to creating the optimal customer experience. Technology has played a more important role in the operations of retailers and has allowed brick-and-mortar locations to provide the experiences that today’s customers desire. From artificial intelligence to smart mirror technology, traditional brick-and-mortar retailers have integrated an array of technological advances into their selling strategy.
The latest trend in retail technology? Augmented reality (AR). What once was a far-fetched concept has now become a reality, and forward-thinking retail brands are incorporating AR technology into their unique customer experiences.
AR is the technology that overlays information and virtual objects on real-world scenes in real-time, adding