8 In-Store Retail Predictions for 2016

Posted Friday, December 18, 2015

73% of shoppers said beacon-triggered content increases likelihood of buying
73% of shoppers said beacon-triggered content increases likelihood of buying

As 2015 comes to a close, many predictions have surfaced for retailers that wish to succeed in the coming year. One common prediction is that they must have a multi-faceted approach that blends personalization with convenience to win the hearts and wallets of consumers in 2016 - with the physical store acting as the epicenter.

Brick-and-mortar represented 94% of all retail sales in 2014. “The worlds of e-commerce and brick-and-mortar retail are now seamlessly merging with retailers evolving towards an omni-channel approach to their businesses,” said Oliver Guy, retail industry director, Software AG. The notion that ‘the store is dead’ is not, in our opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.” This prediction is excerpted from enterprise technology provider, Software AG’s, Top 10 Disruptive Trend Predictions for 2016

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Tags: big data , customer experience , KDM Retail , NRF , omni-channel

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Today’s Retail Consumer Mindset: “It’s All About Me”

Posted Friday, October 23, 2015

 ... so you’d better Make it Personal.

BIG DATA has escalated the retail environment, allowing brands to deliver a personalized shopping experience at the point-of-purchase. In fact, consumers expect it. And they are willing to share their personal information in exchange for it.

What is Big Data?

Big Data is the enormous amount of consumer behavior that is collected based on their interactions with brands and retailers via multiple touch points along their path to purchase.

Measured in terms like zettabytes and trillions of gigabytes, the digital space is doubling in size every year. Let’s just say it’s HUGE. On top of that, according to the Pew Research Internet Project, approximately 90% of American adults have a cell phone, 87% use the internet, and 74% of internet users participate in social media.

Anyone that is on Facebook and other social media sites realizes that people will share anything and everything- what they like, feel, eat, where they are, and

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Tags: big data , customer experience , KDM POP Solutions Group

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Ultimate Takeaways from Retail’s Big Show

Posted Friday, January 30, 2015

The NRF (National Retail Federation) 2015 Retail’s BIG Show took place the second week of January in New York City, and welcomed approximately 33,000 attendees from some of the nation’s largest retailers.  The event featured some of retail’s most innovative leaders, who spoke on some of the most buzzed about topics in the industry. We have highlighted what we think are some of the show’s most valuable takeaways for brick-and-mortar retailers.

Brick-and-Mortar Stores are Very Much Alive

In a keynote titled "Brick is the New Black", the panel spoke about the opportunity for retailers to reinvent brick-and-mortar stores and reposition them as the center of the Customer Experience. Brick-and-mortar represented 94% of all retail sales in 2014. Though shoppers are making more online purchases, they actually spend 6 times more when shopping in a physical store than online.  The retail store offers shoppers a sensory experience you can't get online. They

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Tags: big data , customer experience , NRF , omni-channel

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Using Technology to Deliver Personal In-Store Customer Experiences

Posted Thursday, July 17, 2014

Big Data collection for the use of a personalized customer experience at retail has been proven to increase in-store sales, drive impulse purchase decisions and generate customer loyalty.  Getting it right, by leveraging the right data with the right balance, can achieve a real win-win for consumers and retail brands. Online retailers have successfully achieved personalization by greeting customers by name when they log in to shop, saving their shopping cart and payment history and providing recommendations for future purchases. This technology has been less utilized inside the brick and mortar retail stores, although technological advances in data collection can give marketers the information they need to deliver a more personalized in-store shopping experience.

Reaping the Benefits of Personalization at the Store Level

Personalization does influence purchasing decisions, and shoppers realize that. According to a study by Infosys 59% of the consumers surveyed reported that a personalized

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Tags: big data , store profiling

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Big Data Offers Big Benefits for Retailers

Posted Friday, May 30, 2014

In an omni-channel marketing world, shoppers have come to expect retailers to connect with them at multiple levels and through many platforms in order to deliver a a seamless, even personalized,  shopping experience. These include marketing touchpoints such as email, direct mail, mobile alerts, in-store messaging, online and social media. Big Data is the enormous amount of consumer behavior that is collected based on consumer’s interactions with these touchpoints and their path to purchase.

Brick-and-mortar retailers have invested heavily in data collection software to help them target, engage and retain customers, plan their store environments, mobilize their point-of-sale and improve their speed to market. The consumer packaged goods (CPG) companies that support retailers have made their own investments in an effort to improve the productivity of their sales teams and deliver product more efficiently.

Technology that Collects Big Data is Evolving
Technology is constantly evolving

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Tags: big data , KDM Technology Solutions , Kroger

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