Convenience Retailer’s Evolution in the “Food Chain”

Posted Tuesday, September 29, 2015

[PHOTO: Convenience Store News]
[PHOTO: Convenience Store News]

The order in which convenience stores (C-stores) rank in the “food chain”, so to speak, is evolving. Most Baby Boomers, and those before them, wouldn’t have dreamed of buying food from a gas station when they were young. That was gross. Today, C-stores have improved their foodservice options and are succeeding at stealing share from both quick-serve restaurants (QSRs) and small format grocery stores with offers like ”Meal Deals”, “Grab n Go” and “Made to Order” options. Today, you can find these offerings advertised on point-of-purchase signage at all of these retailers. When you add in factors like late night hours, location and convenience (parking and ability to get in and out quickly), the lines are further blurred, as they all pretty much offer these considerations as well. 

We have read a ton of information about the purchasing power of Millennials. The younger population doesn’t necessarily have that same, negative impression

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Tags: convenience store , millennials , NACS

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How Collaborations at Retail Make a Greater Impact

Posted Friday, September 18, 2015

Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]
Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]

Consumers are demanding these days. They are harder to locate, engage and please. CPG brands and retailers are challenged with grabbing their attention and obtaining their loyalty like never before. Everyone within the retail vertical can overcome this challenge by joining forces, sharing information and collaborating to exceed today’s customer expectations.

In an article featured in Retail Touchpoints on the subject, it was revealed that “The benefits of collaboration are tremendous and impact every aspect of all companies’ functions, according to Joy Peters, Consumer and Retail Practice at A.T. Kearney. “Companies have seen 10% to 15% lift in topline performance, 40% to 60% faster new product launches and up to 20% decline in total inventory. As the ties get stronger, so do the results.”

Many retailers are indeed stepping up their game to create new, winning marketing strategies by partnering with CPG brands to give their customers more value at the point-of-

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Tags: convenience store , CPG , point-of-purchase , Shopper Marketing

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C-Store Foodservice Retailing: Change is Gonna Come

Posted Friday, November 07, 2014

7-Eleven adds healthy foodservice choices for consumers
7-Eleven adds healthy foodservice choices for consumers

NACS (National Association for Convenience Stores) held their annual NACS Show in Las Vegas this past month. The show was considered a success with 1,100 exhibitors and 23,624 attendees. It’s an exciting time to be a member of NACS and a convenience store retailer. And change is gonna come… for the better.

Today, there are more than 149,000 Convenience Stores (c-stores) operating in the U.S. The channel is benefiting from the expanded store population and their ability to accommodate the consumer’s desire for quick, on-the-go food and beverage options, combined with the “convenience” of fueling up. The foodservice segment is experiencing strong growth and has the potential to be instrumental in elevating the channel’s reputation.

And what better way to delight your customer than with food?  But, we’re not talking about the typical c-store food offerings containing sugar, fat and salt. We’re talking about REAL food. Healthy food. Not

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Tags: convenience store , KDM POP Solutions Group , NACS

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Are You Benefiting from the Craft Beer Explosion?

Posted Friday, September 12, 2014

55% of consumers are willing to spend more for a craft beer
55% of consumers are willing to spend more for a craft beer

[It’s 5:00 somewhere… time to try that new Octoberfest?] 

As of June this year, the U.S. has more than 3,000 breweries in operation. And, according to the Brewers Association, there are about 2,000 more in the planning phase. To illustrate the explosion further, in 1983 there were just 80 breweries in operation. The number of U.S. breweries is on its way to becoming full circle- with over 4,000 logged in 1873. But times were just a bit different then.

Most of the new kids on the block (literally) are small, local craft breweries operating in neighborhoods and towns. The majority of Americans today have a brewery within 10 miles of their home. Depending on the market segment- whether operating as a microbrewery or brewpub, consumers can “drink local” by ordering a cold pint on tap or filling up a growler to go. And, not to worry, if a brewery is not nearby, you won’t have trouble finding craft beer in other retail environments: restaurants, bars, liquor stores

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Tags: beverage , convenience store , grocery , KDM POP Print Solutions

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C-Stores: Outdoor Advertising Key to Getting Consumers In-Store

Posted Friday, July 11, 2014

Fuel pump signage is influential in getting customers in-store - KDM
Fuel pump signage is influential in getting customers in-store - KDM

Today, there are more than 149,000 Convenience Stores (c-stores) operating in the U.S. They have evolved substantially in the last several years and are no longer just a place to fill-up and grab a pack of cigarettes. They have become a destination to also pick up a fresh salad, ready to cook meal, frozen yogurt or a morning latte. The channel is benefitting from the expanded store population and their ability to accommodate consumer’s wishes for quick, on-the-go food and beverage options, combined with the “convenience” of fueling up at the same time. While tobacco sales have experienced a sharp decline, the foodservice segment is experiencing strong growth and has the potential to be instrumental in elevating the channel’s reputation, especially around health and wellness, which is particularly important with the younger generation of Millennials.

However, among gas selling c-stores, gas continues to be their #1 selling product (though not the most profitable). According

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Tags: convenience store , KDM POP Print Solutions , millennials , point-of-purchase

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