How Augmented Reality is Enhancing the In-Store Experience

Posted Wednesday, October 03, 2018

[Submitted by Amanda Peterson, Enlightened Digital]

Advances in technology and ever-changing consumer expectations have challenged retailers to become digital innovators. Now more than ever, retail corporations have shifted priority from selling products to creating the optimal customer experience. Technology has played a more important role in the operations of retailers and has allowed brick-and-mortar locations to provide the experiences that today’s customers desire. From artificial intelligence to smart mirror technology, traditional brick-and-mortar retailers have integrated an array of technological advances into their selling strategy.

The latest trend in retail technology? Augmented reality (AR). What once was a far-fetched concept has now become a reality, and forward-thinking retail brands are incorporating AR technology into their unique customer experiences.

AR is the technology that overlays information and virtual objects on real-world scenes in real-time, adding

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Tags: augmented reality , customer experience , interactive marketing

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4 Reasons Retail Brands Need Print-on-Demand Solutions Now

Posted Monday, September 11, 2017

Print-on-demand art template
Print-on-demand art template

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons why they need a unified web-to-print solution that allows them to tailor their strategies and investments.

1. Today’s shoppers expect a more personalized shopping experience

A survey conducted by Infosys reported that 78% of consumers are more likely to become a repeat customer if a retailer provides them with targeted, personalized offers.  Yet, most retailers have not achieved the level of customization and targeted local marketing that shoppers demand because they are not drawing on technology tools that provide the necessary marketing asset management and print-on-demand processes.

Local marketing and modern web-to-print solutions focus on enabling anyone

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Tags: customer experience , INTELLITRAK , KDM POP Print Solutions , print-on-demand

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The Art of Retail Holiday Window Displays

Posted Thursday, December 15, 2016

Holiday windows influence 24% of purchases
Holiday windows influence 24% of purchases

Holiday window shopping is a sure way to get anyone into the spirit of the season, even if you’re not a big “shopper”. It’s also an opportunity for brick and mortar retailers to become a destination during the holiday for people that want to see and experience their spectacular window displays. In this respect, holiday window displays are experiential marketing in its earliest form, and it's a tactic that is just as effective as ever.

It’s all about delivering an awesome “customer experience” right? Retailers go all out this time of year to create some pretty amazing displays to elevate themselves beyond a transactional experience and entice people’s imaginations and remind them of the wonders of shopping this time of year.

In New York City, thousands of families have made it a tradition to go see the festive holiday windows every year. A trip to see Macy’s creative windows is an iconic destination that attracts 15,000 people per hour

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Tags: customer experience , holiday shopping

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Unforgettable Retail Brand Experiences Rule

Posted Friday, June 17, 2016

Hershey's Wrap Happiness in-store experience
Hershey's Wrap Happiness in-store experience

submitted by Maureen Gumbert, Marketing Manager ~

In just one short stretch of the Las Vegas Blvd Strip I was able to completely immerse myself into the retail brand experiences of some of the nation’s most well-known brands using all of my senses. I had some time to kill while on a business trip, so I did the tourist thing to do- sightsee and shop. Being in Marketing for KDM, a supplier to the retail industry, my underlining M.O. was to see what’s new. 

The Hershey’s Wrap Happiness Experience

First I headed for Hershey’s Chocolate World. According to their website Hershey’s Las Vegas “is a unique retail experience that offers guests a chance to create their own HERSHEY’S happiness through a variety of interactive experiences.” At the entrance of the store I asked a random tourist to take a photo of me and the candy characters, which I immediately shared via social media (I took the bait).  Once inside the store I passed the

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Tags: Coca-Cola , customer experience , digital printing

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2016: It’s (still) all About a Personable Customer Experience

Posted Monday, February 15, 2016

Build-A-Bear personal shopping experience
Build-A-Bear personal shopping experience

Delivering a Personal Shopping Experience will Make or Break Brick-and-Mortar Retailers in 2016 and Beyond

This was one of the more prominent topics at NRF's (National Retail Federation) Annual Convention & Expo (nicknamed “Retail’s Big Show”)  that took place the second week of January in New York City. The Expo welcomed approximately 35,000 retail industry professionals from around the world to see and experience all things retail including innovative ideas and insights from peers, partners and competitors.

In todays’ retail climate, consumers are more informed, connected, empowered, and distracted than ever before. Davide Savenije, Senior Editor, Retail Dive said “The biggest takeaway for me is that retail is in the middle of the biggest transformation in its history. Driven by a combination of pressures including e-commerce and new consumer shopping habits, large, traditional brick-and-mortar retailers are facing an increasingly competitive

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Tags: customer experience , KDM POP Solutions Group , NRF , store profiling

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