Tips for Successful Trade Show Execution & Branding

Posted Friday, August 15, 2014

The trade show season is approaching for many of our customers within the retail industry. Trade shows prove to be excellent venues for companies to promote their products, build brand awareness, and ultimately gain leads. In this article, we share some tips to consider when planning, designing and executing a successful exhibit.

Design Your Exhibit with Your Target Audience in Mind

What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new products, competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board with tons of information. It's better to go for impact.

Exhibitor Central lists some great questions to ask as you evaluate the design of your booth:

  • Is your organization name professionally presented and located at

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Tags: event marketing , KDM Branding Solutions , trade show

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The Power of Event Marketing in Elevating the Brand Experience

Posted Friday, May 16, 2014

Event marketing solutions for indoors and out:
Event marketing solutions for indoors and out:

The goal of experiential event marketing is to establish a brand connection with a targeted consumer in such a way that it creates an impulse to purchase based on their emotional response.

Now, more than ever, consumers want a brand experience that speaks to them, personally. Events offer marketers a proven tactic to allow their target audience to engage with them in a face-to-face, live “customer experience”. The brand has the opportunity to communicate their company’ focus, perspective and translate their personality and offerings in a transparent way.

Why retailers and brands are using events in their marketing mix

  • Deepen audience engagement
  • Drive brand loyalty
  • Improve ROI
  • Extend the brands reach
  • Educate customers about a product or service

These reasons can be very compelling to some businesses, and many are willing to pay big to promote their product or service at an event.

Choosing a venue or event type
An experiential

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Tags: ad specialty , event marketing , INTELLITRAK , KDM Branding Solutions

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