The trade show season is approaching for many of our customers within the retail industry. Trade shows prove to be excellent venues for companies to promote their products, build brand awareness, and ultimately gain leads. In this article, we share some tips to consider when planning, designing and executing a successful exhibit.
Design Your Exhibit with Your Target Audience in Mind
What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new products, competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board with tons of information. It's better to go for impact.
Exhibitor Central lists some great questions to ask as you evaluate the design of your booth:
- Is your organization name professionally presented and located at