Super Bowl LI Impact on Retail Sales

Posted Friday, February 03, 2017

Pizza, chips, snacks & beer are top sellers
Pizza, chips, snacks & beer are top sellers

Are you ready for some football?

Retailers and Consumers alike have been preparing for this event for weeks, even months. An estimated 189 million people will watch the Atlanta Falcons vs. New England Patriots in Super Bowl LI on Sunday, February 5.

The Big Game is a big opportunity for big Brands to use the nation's largest platform to generate brand visibility, spread goodwill and, of course, to make a big impact on sales.

What’s at stake? Retail vs. Consumer

Many big Brands invest millions in Super Bowl TV commercials, online campaigns, and point-of-purchase materials to reach football fans. This year advertisers will spend $50 Million for a 30 second TV spot during the game. The average production costs for these are over $1 million. The anticipated commercial breaks during the game now get nearly as much pre-game hype as the game itself. Many advertisers will spend an extra 25% to market the ad before air time (advertise the advertisement, so to speak).

The NRF (

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Tags: beverage , food CPG , Shopper Marketing

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3 Consumer Demands Impacting Food Retailers

Posted Friday, July 08, 2016

KDM: custom
KDM: custom "farm to table" produce truckbed display

Our nation’s food retailers and consumer brands are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food means Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) are on the decline. 

The food retailing industry is a $1-trillion-a-year business . A report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.
Consumers are making it clear that they want more fresh, local, and organic foods while grocery shopping. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.

Consumers

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Tags: food CPG , grocery , supermarket , Trouble in Aisle 5

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Consumers are Challenging Big Food Brands

Posted Friday, June 12, 2015

Our nation’s food brand manufacturers are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food = Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) would make most people cringe.

Consumers are making it clear that they want fresh, organic and minimally processed foods. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.

A special report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.

“The search for authentic and simplified food has led organic food sales to more than

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Tags: beverage , food CPG , grocery , private label , supermarket

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