In case you haven’t noticed, several major fast-food restaurant chains have undergone, or are undergoing, fancy transformations in the design of their retail environments- inside and out. McDonald’s, KFC, Wendy’s Arby’s, Chick-fil-A and others, are hardly recognizable these days. And, that’s a good thing.
Cheap, fast-food is no longer the lure that it once was. Today’s consumers not only want healthier, fresher food options, but they want an elevated dining experience - or, at least the impression of one. Fast-food restaurants, technically called Quick-Service Restaurants or QSRs, are meeting these demands to remain competitive with the rapidly growing fast-casual concept (think Chipotle and Panera). QSRs are refreshing, remodeling, or rebuilding their stores to incorporate a more upscale, sleek, modern dining experience that includes comfortable seating, flat-screen TVs and even fireplaces.