Holiday Shopping: What Retailers Can Expect This Year

Posted Monday, November 20, 2017

Sales generated during the holiday shopping season, November and December, can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring retail brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

So, HERE’S THE SCOOP according to the results of a recent survey of 7,439 consumers conducted by NRF (National Retail Federation). 

WHEN and WHERE WILL CONSUMERS be SHOPPING?

  • 69% of American consumers, (that’s more than 164 Million) plan to shop over the Thanksgiving weekend, to include Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday.
  • No surprise here- Retailers can expect Black Friday to be the busiest day with 70% planning to shop in stores on this day (that’s 115 Million shoppers).
  • 43% are expected to shop on Saturday (71 Million) and 48% are expected to shop on Cyber Monday (78 Million).
  • Of note is

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Tags: holiday shopping , KDM POP Print Solutions , NRF

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The Art of Retail Holiday Window Displays

Posted Thursday, December 15, 2016

Holiday windows influence 24% of purchases
Holiday windows influence 24% of purchases

Holiday window shopping is a sure way to get anyone into the spirit of the season, even if you’re not a big “shopper”. It’s also an opportunity for brick and mortar retailers to become a destination during the holiday for people that want to see and experience their spectacular window displays. In this respect, holiday window displays are experiential marketing in its earliest form, and it's a tactic that is just as effective as ever.

It’s all about delivering an awesome “customer experience” right? Retailers go all out this time of year to create some pretty amazing displays to elevate themselves beyond a transactional experience and entice people’s imaginations and remind them of the wonders of shopping this time of year.

In New York City, thousands of families have made it a tradition to go see the festive holiday windows every year. A trip to see Macy’s creative windows is an iconic destination that attracts 15,000 people per hour

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Tags: customer experience , holiday shopping

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What Retailers can Expect from Shoppers this Holiday

Posted Friday, November 04, 2016

Retail sales during November and December can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring Retail Brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

Let’s start with WHEN they will shop

If shoppers visited a Walmart or a Toys-R-Us in September they have already seen holiday displays promoting the hottest toys of the season. Many others have amped up their promotions before Halloween. Too early? Shoppers didn’t seem to mind and took the bait.  In turn, retailers increase their exposure to customers and gain more time to gather information on how to best stock items and prepare for the holiday shopping season.

What’s ahead? This year shoppers will have that extra weekend to tackle their lists because Christmas is on a Sunday. Also, Hanukkah begins on December 24th this year- 18 days later than last year, extending  the time to shop.

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Tags: holiday shopping , KDM POP Solutions Group , NRF

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(as if we need) More Reasons to Shop this Holiday

Posted Friday, December 11, 2015

SHOP TIL YOU DROP
SHOP TIL YOU DROP

2015 Official and Unofficial Retail Holiday Shopping Days

Shopping this season for the purposes of gift giving has undergone some definitive changes. So much so, that even the NRF (National Retail Federation) has changed the way they analyze it. What used to be considered the single biggest shopping day of the year, Black Friday, has now become the biggest shopping season of the year. This year, once again, consumers anxiously looked forward to finding deals the evening before Black Friday (disguised as Thanksgiving), Black Friday, Small Business Saturday, and Cyber Monday.

But wait, there’s more! Have you heard of Green Monday? Just when and how did all this shopping madness begin?

Black Friday- The #1 biggest in-store shopping day and the 2nd biggest online shopping day of 2015 took place on Friday, November 27. Black Friday has always fallen on the day after Thanksgiving and has represented the beginning of the holiday shopping season. USA Today explains that toward the

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Tags: holiday shopping , KDM POP Solutions Group , NRF , Shopper Marketing

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Holiday Window Displays Capture More than Attention

Posted Friday, December 04, 2015

Macy’s Herald Square window “A Charlie Brown Christmas”
[photo source: nymag.com]
Macy’s Herald Square window “A Charlie Brown Christmas” [photo source: nymag.com]

It’s the most wonderful time of the year - for window shopping!

If you haven’t started your holiday shopping yet, you are in for a treat. Retailers go all out this time of year to create some pretty spectacular holiday window displays to entice shoppers. Even if you’re not a big shopper, you won’t want to miss the opportunity to do some storefront window shopping.

In major metropolitan cities, like New York City (NYC), thousands of families have made it a tradition to go see the festive holiday windows every year. A trip to see Macy’s creative windows has become an iconic attraction. "Window displays, and holiday windows in particular, are really effective in helping brands elevate themselves beyond a transactional experience and remind people of the wonders of shopping," says Nancy Hansell, senior strategist at branding firm Siegel+Gale.

Why Window Displays are Important for Retailers

Short answer: they help build the brand experience and

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Tags: holiday shopping , KDM Retail , NRF , retail design

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