Sales generated during the holiday shopping season, November and December, can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring retail brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?
So, HERE’S THE SCOOP according to the results of a recent survey of 7,439 consumers conducted by NRF (National Retail Federation).
WHEN and WHERE WILL CONSUMERS be SHOPPING?
- 69% of American consumers, (that’s more than 164 Million) plan to shop over the Thanksgiving weekend, to include Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday.
- No surprise here- Retailers can expect Black Friday to be the busiest day with 70% planning to shop in stores on this day (that’s 115 Million shoppers).
- 43% are expected to shop on Saturday (71 Million) and 48% are expected to shop on Cyber Monday (78 Million).
- Of note is