How Augmented Reality is Enhancing the In-Store Experience

Posted Wednesday, October 03, 2018

[Submitted by Amanda Peterson, Enlightened Digital]

Advances in technology and ever-changing consumer expectations have challenged retailers to become digital innovators. Now more than ever, retail corporations have shifted priority from selling products to creating the optimal customer experience. Technology has played a more important role in the operations of retailers and has allowed brick-and-mortar locations to provide the experiences that today’s customers desire. From artificial intelligence to smart mirror technology, traditional brick-and-mortar retailers have integrated an array of technological advances into their selling strategy.

The latest trend in retail technology? Augmented reality (AR). What once was a far-fetched concept has now become a reality, and forward-thinking retail brands are incorporating AR technology into their unique customer experiences.

AR is the technology that overlays information and virtual objects on real-world scenes in real-time, adding

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Tags: augmented reality , customer experience , interactive marketing

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Is iBeacon Technology a Game Changer for Retailers?

Posted Monday, May 18, 2015

iBeacons influence purchases in-store
iBeacons influence purchases in-store

Brick-and-mortar retailers, above all others, stand to benefit the most from the level of targeting that iBeacon technology provides at the store level. It’s all about the customer experience, and without a doubt, iBeacons greatly change how consumer brands and retailers are able to interact with shoppers. Also called proximity marketing, retailers can now target the right shopper, in the right place, at the right time. This benefits both shoppers and retailers by interactively engaging “her” in new ways that will surprise and delight her, all while learning in real-time from her movements and behaviors before her purchase.

What is iBeacon technology and how does it work?

Short answer:
iBeacons are low-cost devices that communicate with smartphone apps indoors through a Bluetooth signal that allows opted-in shoppers to receive digital messages and offers from retailers and brands on their mobile devices while they shop in stores.

Long answer:
According to the iBeacon

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Tags: iBeacon , interactive marketing , Shopper Marketing

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Creating Effective, Interactive Retail Kiosks

Posted Friday, August 08, 2014

Create Bar interactive kiosk
Create Bar interactive kiosk

Submitted by Jim Jaeger, retail environment design specialist, KDM Retail*

The use of kiosks in the retail environment has certainly evolved over the years. From simple beginnings as a small, open-fronted cubicle where newspapers, refreshments, or tickets are sold to consumers - to an interactive, engaging shopping experience where you can customize a pair of shoes or your jewelry, plan a vacation, and even watch a video. Retailers and consumer brands in about every retail segment are seeing the benefits that these store displays can add to the customer shopping experience and, thus, their bottom line. Some of these benefits for shoppers include:

  • Educating shoppers about the benefits and features of a product or service at the retail level
  • Providing an omni-channel experience for shoppers
  • Streamlining processes such as gift registries and loyalty program registration/redemption
  • Providing virtual sales associates and an opportunity for express self-service
  • Offering

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Tags: interactive marketing , KDM Retail , retail design

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Using Technology in the Retail Environment to Boost Sales

Posted Monday, January 06, 2014

photo source: unlocked.footlocker.com
photo source: unlocked.footlocker.com

Traditional shopper marketing has changed, just as the shopper’s expectations have changed. Retailers have more opportunities than ever before to take advantage of platforms and technology that allow them to engage with shoppers in the retail store environment.

The Association for Retail Environments (A.R.E.) published a “Sales-Boosting Technologies” article recently highlighting 15 strategies that focus on ROI and the in-store customer experience. The article cautions retailers to identify their objective; what they want the technology to accomplish for the brand and for the shopper, and how the particular technology will enhance the customer experience.

Integrating technology at retail can be an effective solution for:

  • Drawing customers into your store by providing a compelling reason to participate
  • Engaging with your shoppers through touchscreens and delivering a message on their terms
  • Connecting with social media users while in-store shopping

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Tags: interactive marketing , KDM Technology Solutions , Quick Serve Restaurant , retail design

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Innovations from the Shopper Marketing Expo

Posted Monday, October 14, 2013

submitted by Maureen Gumbert, Marketing Manager, KDM ~  

“…this should be called Marketing to Shoppers, not Shopper Marketing.” Patrick Fitzmaurice, Principal at The Capre Group, stated this in his keynote opening speech at the Shopper Marketing Expo in Chicago. He went on to set the tone for a panel discussion emphasizing the need for retailers and consumer brands to work together to come up with solutions to make it easier for consumers to buy.

Another theme from symposium speakers was the need for innovation. Doug Van Andel, Global Creative Director at Saatchi & Saatchi X, gave an excellent symposium presentation about how great ideas only work when they get executed. He reminded us that

  • There are 30,000 SKUs introduced every year
  • Consumers are hit with 3,000 messages every day from all channels
  • It takes just 3 seconds to make an impact in store

So how will the marketing stimuli, based on shopper insights, engage the shopper in all this

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Tags: CPG , interactive marketing , KDM POP Print Solutions , NFC tag , retailers

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