Brick-and-mortar retailers, above all others, stand to benefit the most from the level of targeting that iBeacon technology provides at the store level. It’s all about the customer experience, and without a doubt, iBeacons greatly change how consumer brands and retailers are able to interact with shoppers. Also called proximity marketing, retailers can now target the right shopper, in the right place, at the right time. This benefits both shoppers and retailers by interactively engaging “her” in new ways that will surprise and delight her, all while learning in real-time from her movements and behaviors before her purchase.
What is iBeacon technology and how does it work?
iBeacons are low-cost devices that communicate with smartphone apps indoors through a Bluetooth signal that allows opted-in shoppers to receive digital messages and offers from retailers and brands on their mobile devices while they shop in stores.
According to the iBeacon