Submitted by Jim Jaeger, KDM Retail~
We work with many professionals across many retail industry segments in a store planning, shopper marketing and visual merchandising capacity. When we ask them about the future of retail environments, their answers generally fall into a few key areas. To ensure their future success, retailers are reconsidering the design of their stores, they’re striving for a more seamless experience, and they’re discovering the value of mobile technology.
In the past, a retailer might have had two or three store configurations, depending on whether they were planning to open in a mall, a strip center, or build a freestanding location. Now they are exploring other opportunities, including mega stores, urban micro stores, kiosks, and pop-up stores, among others.
Retailers are devoting less space to certain product categories that are being purchased more frequently online, including media, electronics, and other hardline items. According to the