Trends in Retail Environments

Posted Tuesday, June 04, 2013

Submitted by Jim Jaeger, KDM Retail~

We work with many professionals across many retail industry segments in a store planning, shopper marketing and visual merchandising capacity. When we ask them about the future of retail environments, their answers generally fall into a few key areas. To ensure their future success, retailers are reconsidering the design of their stores, they’re striving for a more seamless experience, and they’re discovering the value of mobile technology.

Store Design
In the past, a retailer might have had two or three store configurations, depending on whether they were planning to open in a mall, a strip center, or build a freestanding location. Now they are exploring other opportunities, including mega stores, urban micro stores, kiosks, and pop-up stores, among others.

Retailers are devoting less space to certain product categories that are being purchased more frequently online, including media, electronics, and other hardline items. According to the

Read More

Tags: KDM Retail , market-wise , millennials

Comments (0)

SoMoLo Marketing and the Beverage Industry

Posted Thursday, May 30, 2013

Working with some of the world’s top beverage companies, we get a lot of insight into how they’re marketing to consumers. Clearly, point-of-purchase (POP) marketing is still a critical tactic, which makes sense when you consider that according to POPAI, over 76% of purchasing decisions still happen in the store aisle. But one of the key changes we see is how beverage brands are aligning their POP with other marketing tactics. In the past, most would try to mirror their in-store promotions with campaigns they were running on mass media like TV and radio.

Now, however, we’re beginning to see them align more with their mobile and social media marketing efforts.

In a recent keynote presentation, Winston Wang, Global Director of Strategic Innovation at Anheuser-Busch InBev, St. Louis, spoke about the opportunities with mobile marketing and stated that his company was using mobile to “take consumers from awareness to consideration, favorability, purchase intent, purchase,

Read More

Tags: beverage , KDM , KDM Branding Solutions , market-wise , point-of-purchase

Comments (0)

Branded Items Popular With Consumers

Posted Tuesday, May 28, 2013

Next time you walk in a store, take a look around. Where do you see the retailer’s logo and other brand marks? Signage obviously, but where else? Uniforms, name tags, floor mats, decorative items and shopping bags are common opportunities for branding. Once you leave the store, you might even feel like the retailer has followed you home. You may feel that way because retailers and their consumer packaged goods (CPG) suppliers go beyond their merchandise real estate by giving branded ad specialty or promotional items, such as pens, magnets, and keychains, to their customers. For most, it’s about mind-share, but for some, these types of programs have been so successful that consumers are literally willing to pay for products that advertise the brand.

A recent study conducted by Relevant Insights, on behalf of Promotional Products Association International (PPAI) found that eight out of 10 consumers own between one and 10 promotional products, six in 10 keep them for up to two years, and

Read More

Tags: ad specialty , ASI , eCommerce , KDM Branding Solutions , market-wise , PPAI

Comments (0)

Trends in the Quick Serve Restaurant Industry

Posted Thursday, May 23, 2013

Like many retail industry segments, the economy has also taken its toll on the restaurant industry. According to market researcher, NPD Group, Americans went out to eat 61 billion times in the last year, down from 62 billion visits four years ago. Quick service restaurants (QSR) are acting on these trends to recover, add new customers and grow their businesses.

Act Globally, Think Locally
US based, quick service restaurant operators have experienced significant growth abroad during the last four years, with Asia and Middle East providing much of the opportunity. Yet ironically, consumers are demanding more items that are fresh and locally sourced. QSRs that can act globally, but think locally can create separation from competitors. Beyond local advertising and locally produced product, savvy QSR’s are developing local relationships in their community.

Space Redefined
Just this year, QSRs will invest tens of millions of dollars remodeling their restaurants, and will encourage their

Read More

Tags: KDM , KDM Technology Solutions , market-wise , point-of-purchase , Quick Serve Restaurant

Comments (0)

Why Customization is the Future of POP Marketing

Posted Wednesday, May 15, 2013

Ask a retailer about some of their biggest challenges right now and they’re likely to tell you about speed to market, localization, big data and omni-channel marketing. What they might not know is that all four of these challenges (and their solutions) have the potential to impact point-of-purchase marketing.

POPAI recently reported that 76% of purchasing decisions are now happening in-store, up from 70% a few years ago. Cisco® Internet Business Solutions Group (IBSG) recently found that 93% of products sold in the United States are still bought in brick-and-mortar locations. If both are accurate, then in-store, point-of-purchase (POP) marketing’s role is as impactful as ever. But, can POP marketing help retailers meet their biggest challenges?

Speed To Market
Global retailers, focused on speed, are challenging their US counterparts and taking market share from specialty retailers and department stores. Organizations that don’t build speed and flexibility into their

Read More

Tags: KDM , KDM POP Print Solutions , KDM Technology Solutions , market-wise , point-of-purchase , POPAI

Comments (1)