The battle at the shelf is fiercer than ever before. With about 30,000 SKUs introduced ever year it is even more challenging to compete on a crowded shelf where everything looks the same. Compounding this challenge is the shrinking center store as the perimeter footprint increases. Digitally printed product labels, sleeves, and folding cartons opens up the creative possibilities for brand marketers to win at the shelf like never before.
We’ve all been subject to a tremendous amount of information regarding the importance of creating a personal, relevant connection with shoppers in order to impact purchase and gain their loyalty. Short run, digital printing is a way for consumer brands to target populations and accommodate their needs with multiple packaging versions of the same product: like “single serve” and “family size”, or imprinting different languages, messages and photos depending on location and other variables.
Examples of Hyper Customization