It is more important now than ever for brands to use POP and merchandising displays to cut through the clutter and increase sales at the store level. Nearly 1 in 6 brand purchases are made when a display with that brand is present according to the POPAI’s Shopper Engagement Study. Competition to stand out at the shelf is fierce. There are 30,000 new SKUs being launched every year. In addition to appealing to shoppers, getting retailers to display a CPG product prominently in the store is often based on the physical presentation of the display. It takes just 3 seconds to make an impact in store.
So why consider plastic?
Many consumer brands are turning to plastics for their semi-permanent and permanent display solutions. Plastic fixtures continue to be a versatile, durable, low maintenance and inexpensive POP solution. The average retail display life expectancy is one year, compared to a temporary, corrugated display. (Have you ever seen a corrugated display that was displayed past