Why Consider Plastic for your Merchandising Displays?

Posted Friday, June 26, 2015

Plastic Fabricated, Interactive Merchandising Display [PHOTO: KDM]
Plastic Fabricated, Interactive Merchandising Display [PHOTO: KDM]

It is more important now than ever for brands to use POP and merchandising displays to cut through the clutter and increase sales at the store level. Nearly 1 in 6 brand purchases are made when a display with that brand is present according to the POPAI’s Shopper Engagement Study.  Competition to stand out at the shelf is fierce. There are 30,000 new SKUs being launched every year. In addition to appealing to shoppers, getting retailers to display a CPG product prominently in the store is often based on the physical presentation of the display. It takes just 3 seconds to make an impact in store.

So why consider plastic?

Many consumer brands are turning to plastics for their semi-permanent and permanent display solutions. Plastic fixtures continue to be a versatile, durable, low maintenance and inexpensive POP solution. The average retail display life expectancy is one year, compared to a temporary, corrugated display. (Have you ever seen a corrugated display that was displayed past

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Tags: KDM Merchandising Solutions , plastic fabrication

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Key Trends in Plastic, Semi-Permanent Merchandising Displays

Posted Monday, July 07, 2014

Lighted floor display for spirits mfr- KDM
Lighted floor display for spirits mfr- KDM

Submitted by Dennis Dean, Plastic Fabrication Design & Manufacturing Specialist, KDM Nashville*

We support some of the nation’s largest consumer brand manufacturers. While there is a lot of variance in the industry segments we serve, they share common marketing goals at the point of purchase.

Merchandising displays are a key tactic for increasing sales at the store level and the competition is fierce. There are 30,000 new SKUs being launched every year. Getting retailers to display products prominently is often based on the physical presentation of the merchandise display. Design is critical in this respect, as well as how the display appeals to the shopper, in order to drive sales.

Many consumer brands are turning to plastics for semi-permanent merchandise display solutions. The average retail display life expectancy is one year, compared to a temporary, corrugated display. Plastic fixtures continue to be a versatile, durable, low maintenance and inexpensive POP solutions. 

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Tags: digital printing , KDM Merchandising Solutions , plastic fabrication

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