What if the U.S. Had Only 100 Retail Stores?

Posted Friday, June 24, 2016

[Infographic] What if the U.S. had only 100 retail stores? And a retail workforce of just 100 people? And just $100 worth of sales? It would be interesting to see what trends would emerge on this simplified scale.

In this study on the entire retail sector, Retale, a company that specializes in mobile offers that drive consumers into local stores to purchase, they aimed to do just that. The data reveals some surprising results to these questions like:

  • How many, out of 100 employees work in in retail? And what is their gender?
  • How would every $100 be spent? (gas, apparel or food?- it's not what you'd expect)
  • Where do we choose to spend our $100 on groceries? And, along these lines, What types of food are we buying if we had just $100 to spend?
  • How are we paying for our in-store purchases?

Check out the all results in this infographic:


KDM P.O.P Solutions Group supports the retail vertical, including consumer brands and retailers, from

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Tags: grocery , point-of-purchase

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KDM PRESENTS: P.O.P University ~ PSV Graphics 101

Posted Monday, April 04, 2016

KDM: Static Cling Window Graphics
KDM: Static Cling Window Graphics

[submitted by Maureen Gumbert, Marketing Manager, KDM] 

Retail businesses have been using their storefront windows as a prime way to advertise and entice potential customers for a couple hundred years. Window Graphics are just one of the most common retail applications for Pressure Sensitive Vinyl; PSV for short. In this educational piece we’ll discuss additional applications, how to decipher which PSV material is best for your application, and give you some installation tips. Lastly, we’ll review 6 of the most popular types of PSV that we use at KDM for most point-of-purchase (P.O.P.) applications. You can Request a KDM PSV Graphic Sample Kit as well.

PSV Graphics are also called Decals, Stickers, Labels, or Clings. Basically, PSV is a print substrate that has an adhesive on the back. The printed decal requires pressure to apply to a surface once the release liner (or backing) is peeled off to expose the adhesive. While the acronym includes the word Vinyl (a thin, flexible

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Tags: KDM POP Print Solutions , KDM POP University , point-of-purchase

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How Collaborations at Retail Make a Greater Impact

Posted Friday, September 18, 2015

Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]
Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]

Consumers are demanding these days. They are harder to locate, engage and please. CPG brands and retailers are challenged with grabbing their attention and obtaining their loyalty like never before. Everyone within the retail vertical can overcome this challenge by joining forces, sharing information and collaborating to exceed today’s customer expectations.

In an article featured in Retail Touchpoints on the subject, it was revealed that “The benefits of collaboration are tremendous and impact every aspect of all companies’ functions, according to Joy Peters, Consumer and Retail Practice at A.T. Kearney. “Companies have seen 10% to 15% lift in topline performance, 40% to 60% faster new product launches and up to 20% decline in total inventory. As the ties get stronger, so do the results.”

Many retailers are indeed stepping up their game to create new, winning marketing strategies by partnering with CPG brands to give their customers more value at the point-of-

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Tags: convenience store , CPG , point-of-purchase , Shopper Marketing

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Best Practices in the World of 3-D POP Displays | PART 2

Posted Friday, September 04, 2015

Part 2 of 2 [Production Phase]

Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold the product its intended to display. This has a dramatic effect on how well the display does its job at increasing sales lift. In Part 1 of this 2 part article we emphasized how important the extra time spent in the Design Phase is… double and triple checking the engineering with whiteboards and prototypes.

In Part 2 we’ll take you through the print production and assembly process and share best practices in the workflow and the importance of quality control procedures along the way…



Now that the specifications for the national beverage manufacturer’s treasure chest display have been finalized, the project is estimated and

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase , Screen Printing

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Best Practices in the World of 3-D POP Displays | PART 1

Posted Friday, August 28, 2015

Part 1 of 2 [Design Phase]    

Let’s say you are a CPG (consumer packaged goods) manufacturer and you want a compelling retail display to showcase your merchandise at multiple retail locations. Smart objective, considering it’s a fact that when a branded display is present in store it increases product sales as much as 40% according to POPAI.

The execution of a successful POP merchandising display campaign requires careful design and engineering consideration from the get-go. If any element of the dimensional display is slightly off it could be costly, the project could be majorly delayed, and worse, it could fail at the store level. In order for a display to be successful at the point-of-purchase, you’ll want to work with a supplier that is not just an order taker-  producing your project to spec, but a partner that’s got your back, adding value in the design phase and using proven best practices and quality control procedures to overcome any

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase

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