(BTS) Back-to-School and College is easily the second biggest shopping season of the year with a total combined spend expected to reach $75.8 billion this year, up from $68 Billion in. (second to the winter holidays).
According to the annual National Retail Federation’s (NRF) Back-to-School Survey shoppers are expecting to spend an average of $674 on school (K-12) and college supplies. Shoppers will spend 65% of these budgets on apparel ($235) and electronics ($204) in the weeks leading up to the start of school. Spending on shoes is expected to be $127 and school supplies $108.
And you can bet shoppers will be looking for deals. 56% of shoppers look for savings when shopping for back-to-school. Nearly 1 in 3 parents say they look for more savings when back-to-school shopping than other times of the year. NRF President and CEO Matthew Shay said, “We fully expect retailers to be aggressive with offering great deals both in stores and online for back to school shoppers. And retailers