Showrooming Fades as Webrooming Trend Rises

Posted Friday, May 23, 2014

There has been a great deal of buzz and even concern over the concept of “showrooming” for retailers lately. Showrooming is the practice of shoppers researching products in stores, then purchasing online, often from a different retailer for less. However, new research has shed some light on this phenomenon indicating that 88% of consumers are actually far more likely to do their reconnaissance online, and then make a trip to the physical store to purchase. Marketers are calling this new reverse showrooming trend “webrooming”.

This new research was released by Interactions in its second Retail Perceptions trend report, “The Rise of Webrooming: A Changing Consumer Landscape.” The report found that while showrooming still remains popular among 76% of shoppers, the emerging trend of webrooming represents a larger, growing trend at 88%. What’s even more encouraging is that 80% of local mobile searches turn into purchases, with 76% being in a brick and mortar

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Tags: KDM POP Print Solutions , POPAI , showrooming

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Bridging the Gap Between Retail Bricks and Online Clicks

Posted Monday, November 18, 2013

What retailers and brands must do to be successful with the modern shopper 
The retail industry landscape has changed drastically for marketers and many wonder what the future holds. Will brick-and-mortar stores meet the needs of shoppers? How will retailers engage with mobile-equipped, informed shoppers? In a recent article published by Software Advice, they interviewed retail industry experts and revealed 5 strategies retailers should pursue to thrive into 2025.

For this KDM blog article, we would like to discuss #3:
Tightly integrating physical, online and mobile storefronts into a single channel
Within the next few years, experts predict all retailers will have a brick-and-mortar (physical) store, an online store and a mobile-optimized store. No more “e-tailers,” just “retailers.”

Therefore, retailers must seamlessly integrate their physical and online store experiences to be successful moving forward. Marketers who succeed will be poised to give the

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Tags: KDM POP Print Solutions , KDM Retail , showrooming

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Is Showrooming an Insurmountable Threat to Retailers?

Posted Friday, September 27, 2013

KDM custom merchandising display
KDM custom merchandising display

Have you ever visited a store and saw a product you liked, but then purchased it online (usually at a lower price) instead of from the store? That’s called "showrooming". With 106 million people in the U.S. owning a smartphone, consumers can now shop in a brick-and-mortar store with the internet immediately accessible. As a result, retailers are concerned that showrooming will drive more and more customers to leave stores without a trip to the cash register.

A study on the subject released this month by Columbia Business School and Aimia, a company that builds retail loyalty programs, sheds light on how consumers are actually using their mobile devices in-store, and what strategies retailers should consider to engage these mobile-assisted shoppers (M-Shoppers). The study examined 3,000 consumers in the US, UK and Canada.

Sample findings from the study:

  • 21% of all consumers are M-Shoppers, using their mobile device to help them with their purchase decision
  • Only

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Tags: eCommerce , interactive marketing , KDM Merchandising Solutions , KDM POP Print Solutions , KDM Retail , Kroger , showrooming , Walmart

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