An article featured in POPAI in January of this year made five retail shopper marketing predictions for 2014. The first of those predictions was that “Pinterest will continue to rise in importance for in-store shopping experiences”. Pinterest has helped retailers, consumer brands and shoppers. Retailers and brands use Pinterest to capture shopper insights from real time feedback to help them stock and even develop products that appeal to their shoppers. Retailers, such as Target and Nordstrom, use Pinterest tags on merchandise displays to identify products in their stores as being “top Pins” or “popular on Pinterest”. Shoppers benefit by getting to see what's on trend and who wouldn’t be influenced by the most wished for item available in-store?
Pinterest continues to grow since its inception in 2010- with over 30 billion pins (according to their website). Pinterest has differed from other social media platforms, in that users are more likely to