How a Store-within-a-Store Strategy Benefits Both Parties

Posted Friday, May 01, 2015

Sephora inside JCPenney
Sephora inside JCPenney

“Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail stores. Whatever you call the concept, it is basically defined as a carved out space within a host retailer that is dedicated to a specific consumer brand. These aren’t just boutique areas, the spaces are controlled by the brands themselves; allowing them to sell their goods at their price point, under their brand name, with their brand look feel and even their own employees. They also bring with them the outlook and expertise of their own brand, regardless of the retailer’s culture.

The allure of a shop-in-shop is that both the consumer brand and host retailer are benefitting from creating these symbiotic arrangements.

Benefits of Retailer and Brand Partnerships

This time last year, we posted a popular blog on this same subject.

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Tags: Best Buy , pop-up store , Shop-in-Shops , specialty retail

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Stuller’s Create Bar Makes Designing Custom Jewelry Easy

Posted Wednesday, August 28, 2013

Stuller Inc. recently announced it’s “Create Bar,” a turnkey custom design solution for independent retail jewelers. The Create Bar is an in-store interactive kiosk where the jeweler can meet with tech-savvy customers and help them create highly personalized jewelry.

Stuller Inc. is a manufacturer and distributor of jewelry and jewelry-related products. The company, headquartered in LaFayette, Louisiana provides just-in-time delivery of more than 200,000 items to more than 40,000 jewelry professionals throughout the world. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools, supplies and digital solutions, including stuller.com and CounterSketch Studio.

CounterSketch Studio is a 3D rendering tool that allows jewelers to use prototypes and Stuller’s huge inventory of digital models to begin the process of creating a custom jewelry design. As customers provide feedback, the system performs

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Tags: 3D printing , interactive marketing , KDM Retail , specialty retail

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Small Retailers Have Big Opportunities

Posted Tuesday, July 23, 2013

To learn more about how KDM can help you succeed at retail, contact us today!

While big retailers get the lion’s share of the industry’s attention, it’s the individual mom and pop stores that drive much of the U.S. economy’s retail sector. According to the 2007 economic census, only roughly 550 retailers had revenues over $250 million. The vast majority of retailers (over 475,000) had revenues under $5 million, which is the revenue threshold the Small Business Association considers “small business.” Beyond revenue, close to 80% of all retailers have less than ten employees and over half have less than four, making them a significant source of jobs in the U.S.

While their individual contributions to the economy might be marginal, as a group, small retailers have a big impact on the retail industry at large. They also have a significant impact on local economies. Sage North America, a provider of software to small businesses recently found that 68% of

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Tags: eCommerce , KDM Branding Solutions , KDM POP Print Solutions , KDM Retail , KDM Technology Solutions , specialty retail

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Retailing in the Lap of Luxury

Posted Tuesday, July 16, 2013

When you think of luxury, what kinds of products come to mind? Cars, jewelry, fashion items? While people's ideas around what constitutes luxury might differ, luxury items are typically defined as those whose demand increases disproportionately as income rises. They're not considered essential and are typically associated with affluence.

Some iconic companies have defined themselves as luxury brands. Porsche, Mercedes and Lexus sell luxury cars. Tiffany and Rolex are synonymous with luxury in the jewelry market. Louis Vuitton, Coach, and Ralph Lauren are great examples of luxury clothing and accessory lines. Products from brands like these and others in the luxury space sell on quality instead of price. Affluent buyers who recognize value have helped them reach the pinnacle of success.

Selling exclusive products often requires a different marketing strategy from those brands who sell necessities. The sale is less about price and promotion and more about product and placement. While the

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Tags: KDM Branding Solutions , KDM POP Print Solutions , KDM Retail , POPAI , specialty retail

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