Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Posted Wednesday, March 07, 2018

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 retail locations in the USA and Canada. You’ve got 1,000 flagship stores with many different configurations: some are located in indoor malls, some are in strip centers, and still others are freestanding locations. You also operate 500 specialty boutiques divided under a few different brand identities.

In this scenario you run a new in-store POP campaign each month and each store needs marketing collateral to reinforce the promotion and drive sales at each location. Each promotion includes a total of 30 components, ranging from displays to window clings, posters, banners and counter mats. In total, you spend up to $5 million per year on POP

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Tags: INTELLITRAK , POP fulfillment , store profiling

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5 Ways to Make Your P.O.P Campaigns More Sustainable

Posted Tuesday, April 18, 2017

Earth Day is April 22nd
Earth Day is April 22nd

Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 

1) SUBSTRATE/MATERIAL SELECTION

Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl or .040 vs .060 styrene to reduce your printing, packaging, and shipping costs.

Size of your final printed piece. You may get a better yield on the substrate sheet and/or on press by altering the finished size of your P.O.P materials or your merchandise display dimensions for best fit and for cost effective shipping purposes. The latter is just as important considering the newer DIM weight shipping rules.

Eco-Friendly Options. Pre-consumer recycled materials are available for screen, offset, large format and small format digital printing methods with varying recycled content up to 50% depending on the print process. And, there

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Tags: green-scene , KDM POP Print Solutions , store profiling , sustainability

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The Case for Targeted, Local POP Marketing

Posted Friday, November 18, 2016

A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why:

Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the front-end of the store, all in an effort to drive impulse and incremental sales. Ironically, this assault works against them because a shopper’s brain cannot physiologically process the vast amount of stimulus found in today’s retail environment. Especially if it doesn’t resonate with them. Anything irrelevant is tuned out and forgotten no matter how loudly it shouts.

As a consequence, retailers and brands are tasked with ensuring that the visual communication and the messaging used in their POP materials and displays are relevant and targeted, and that the entire path-to-purchase process, which begins before the

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Tags: INTELLITRAK , KDM Technology Solutions , store profiling

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2016: It’s (still) all About a Personable Customer Experience

Posted Monday, February 15, 2016

Build-A-Bear personal shopping experience
Build-A-Bear personal shopping experience

Delivering a Personal Shopping Experience will Make or Break Brick-and-Mortar Retailers in 2016 and Beyond

This was one of the more prominent topics at NRF's (National Retail Federation) Annual Convention & Expo (nicknamed “Retail’s Big Show”)  that took place the second week of January in New York City. The Expo welcomed approximately 35,000 retail industry professionals from around the world to see and experience all things retail including innovative ideas and insights from peers, partners and competitors.

In todays’ retail climate, consumers are more informed, connected, empowered, and distracted than ever before. Davide Savenije, Senior Editor, Retail Dive said “The biggest takeaway for me is that retail is in the middle of the biggest transformation in its history. Driven by a combination of pressures including e-commerce and new consumer shopping habits, large, traditional brick-and-mortar retailers are facing an increasingly competitive

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Tags: customer experience , KDM POP Solutions Group , NRF , store profiling

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Are Your POP Displays Executed as Planned?

Posted Friday, June 05, 2015

[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift
[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift

Not according to the Compliance Initiative Study.

Multiple studies have proven the importance of in-store POP and displays at influencing purchase decisions and increasing sales lift in-store. Nearly 1 in 6 brand purchases are made when a display with that brand is present in-store according to the 2012 POPAI Shopper Engagement Study. There’s resounding evidence that POP materials remain a critical component in product marketing and driving sales.

BUT, how do you know if the promotional display has been displayed properly in the store, or if it has even been displayed at all? Turns out that compliance, meaning whether or not your POP promotions are displayed in-store as planned, depends on the retail channel, the display type and who is responsible for the display installation.

To shed light on this concern, POPAI partnered with Quri, a provider of retail analytics and insights, to conduct the Compliance Initiative Study, which was released earlier this year. The goal was to uncover a

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Tags: INTELLITRAK , POPAI , Shopper Marketing , store profiling

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