5 Ways to Make Your P.O.P Campaigns More Sustainable

Posted Tuesday, April 18, 2017

Earth Day is April 22nd
Earth Day is April 22nd

Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 

1) SUBSTRATE/MATERIAL SELECTION

Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl or .040 vs .060 styrene to reduce your printing, packaging, and shipping costs.

Size of your final printed piece. You may get a better yield on the substrate sheet and/or on press by altering the finished size of your P.O.P materials or your merchandise display dimensions for best fit and for cost effective shipping purposes. The latter is just as important considering the newer DIM weight shipping rules.

Eco-Friendly Options. Pre-consumer recycled materials are available for screen, offset, large format and small format digital printing methods with varying recycled content up to 50% depending on the print process. And, there

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Tags: green-scene , KDM POP Print Solutions , store profiling , sustainability

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How to Integrate Sustainability into Retail’s Future

Posted Wednesday, April 22, 2015

HAPPY EARTH DAY ~ APRIL 22, 2015
HAPPY EARTH DAY ~ APRIL 22, 2015

Retail Horizons Program Provides Tools to Drive Sustainable Change

Sustainability efforts at the retail level have historically been good for brands, their wallets and Mother Earth. Retailers and CPG brands are seeing significant business benefits from their sustainability programs, ranging from improved employee loyalty to decreased costs to more resilient supply chains.

The challenge is that the world is changing in ways that will have a profound effect on the retail industry over the next 15 years. Some are foreseeable with a high degree of likelihood; such as our population will grow older and more diverse, water and other key resource materials will likely become more scarce and expensive, and consumer expectations for speed and transparency will increase.

In honor of Earth Day on April 22nd, we thought we’d share the outcome of the year-long, 2014 Retail Horizons program, led by the Retail Industry Leaders Association (RILA) and Forum for the Future, and sponsored by Target and

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Tags: ARE , green-scene , sustainability

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Sustainability at Retail Proves Good all Around

Posted Friday, April 18, 2014

In honor of Earth Day on April 22nd, we thought we’d share a snapshot of the state of sustainability at the point of purchase. Sustainability efforts at the retail level are proving to be good for consumer brands and retailers, their wallets and Mother Earth.

According to the Retail Industry Leaders Association (RILA) 2013 Sustainability Report, retailers are seeing significant business benefits from their sustainability programs, ranging from improved employee loyalty to decreased costs to more resilient supply chains.

Some of the key findings from RILA report include:

  • Majority of the sustainability budgets for retailers are remaining the same
  • They are making sustainability investments when a 2-3 year payback is expected
  • The primary reasons retailers are executing sustainability efforts are:
    • Reduced costs/increased profits (90% indicated this benefit)
    • Brand enhancement (consumers support brands that stands for something)
    • Increased

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Tags: KDM POP Print Solutions , retail design , sustainability

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