Trade Show Design & Branding Tips for Maximum Impact

Posted Thursday, February 15, 2018

Planning to exhibit at a trade show this year? Trade shows prove to be excellent venues for companies to promote their products and services, build brand awareness, and engage in face-to-face interactions with potential customers. In this article, we share some tips to consider when planning, designing and executing a successful exhibition.

Design Your Booth Exhibit for Maximum Impact

Define your target audience. What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new product, your competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board. Visitors should be able to read your message in 15 seconds or less.

Exhibitor Central shares some great questions to ask yourself in order to evaluate the design of your booth for maximum impact.

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Tags: ad specialty , KDM Branding Solutions , trade show

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Retail Design & Merchandising Trends from GlobalShop

Posted Friday, April 10, 2015

GlobalShop 2015- focusing on the in-store experience
GlobalShop 2015- focusing on the in-store experience

submitted by Maureen Gumbert, Marketing Manager, KDM ~

There was a lot to take in at GlobalShop this year. The retail design industry event is actually five Shows in One: the Store Fixturing Show (millwork, fixtures, shelving), The Visual Merchandising Show (props, shopping bags, mannequins), Store Design and Operations (construction, lighting, flooring), The Digital Store (digital signs, audio, screens) and the At-Retail Marketplace (POP, merchandising displays, plastic fabrication). If I had to sum up what jumped out at me in abundance on the show floor this year in just three words they would be: fabric, lighting, and corrugate.  This is coming from my perspective as Marketing Manager at KDM POP Solutions Group, which is focused on POP, Merchandising and Retail Design solutions.

FABRIC.

SEG fabric graphicsSilicone Edge Graphics (SEG) were everywhere! These are graphic panels printed on fabric that has a plastic strip sewn into the edges that slips into a groove on the frame, making it a very

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Tags: GlobalShop , KDM Merchandising Solutions , retail design , trade show

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Tips for Successful Trade Show Execution & Branding

Posted Friday, August 15, 2014

The trade show season is approaching for many of our customers within the retail industry. Trade shows prove to be excellent venues for companies to promote their products, build brand awareness, and ultimately gain leads. In this article, we share some tips to consider when planning, designing and executing a successful exhibit.

Design Your Exhibit with Your Target Audience in Mind

What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new products, competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board with tons of information. It's better to go for impact.

Exhibitor Central lists some great questions to ask as you evaluate the design of your booth:

  • Is your organization name professionally presented and located at

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Tags: event marketing , KDM Branding Solutions , trade show

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