Why Customization is the Future of POP Marketing

May 15, 2013

Ask a retailer about some of their biggest challenges right now and they’re likely to tell you about speed to market, localization, big data and omni-channel marketing. What they might not know is that all four of these challenges (and their solutions) have the potential to impact point-of-purchase marketing.

POPAI recently reported that 76% of purchasing decisions are now happening in-store, up from 70% a few years ago. Cisco® Internet Business Solutions Group (IBSG) recently found that 93% of products sold in the United States are still bought in brick-and-mortar locations. If both are accurate, then in-store, point-of-purchase (POP) marketing’s role is as impactful as ever. But, can POP marketing help retailers meet their biggest challenges?

Speed To Market
Global retailers, focused on speed, are challenging their US counterparts and taking market share from specialty retailers and department stores. Organizations that don’t build speed and flexibility into their processes risk

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Tags: KDM , market-wise , point-of-purchase

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Key Trends for Grocery Retailers & Wholesalers

May 08, 2013

submitted by Barry Hogan, Retail Specialist, KDM POP Solutions Group ~ 

We serve some of the nation’s largest supermarket and grocery retailers. We like to keep a finger on the pulse of this industry and often ask what our clients see as emerging trends. While there is a lot of variance in the responses, many can be bucketed into four common themes: grocery customers want value and they use technology to find it. On top of that, competition is evolving and capturing market share - both online and via their own brick-and-mortar stores.

Consumers Want Value
Since the recession of 2008, shoppers have become more price conscious. They’re working harder for less money and are focused on stretching every dollar to the max. Low price is important, but it’s not the end of the value conversation. Consumers are also looking for more variety and placing increased emphasis on locally-sourced items. They want better quality, including items that are more organic and healthy. They’ve

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Tags: Barry Hogan , Christopher Ibsen , eCommerce , grocery , interactive marketing , KDM , market-wise , Meijer , millennials , Piggly Wiggly , private label , SheSpeaks , supermarket , Target , Trouble in Aisle 5 , Walmart

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Shoppers Are Making More Purchasing Decisions In-Store Than Ever Before

October 15, 2012

Good news for us! We all know that POP drives sales but the new stats are higher than ever. A recent study conducted by the Point of Purchase Advertising International (POPAI) relating to grocery/supermarket segment indicates that:

• 76% of purchase decisions are made in store (up from 70%)
• Nearly one in six brand purchases are made when a display with that brand is present in store 

POPAI full article: 

Tags: market-wise

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How will aging Baby Boomers and maturing Millennials effect the food retailing industry?

September 18, 2012

Millennials (born 1980-2000) coming of age and Baby Boomers entering their twilight years have transformed the food retailing demographics. Over the next decade, the baton will be passed from one mega-generation to the next. Millennials make up approx. 70.3 million Americans. They already account for $600 billion of annual retail spend in the US.

Trouble in Aisle 5: a joint study by Jefferies & Alix Partners, released June, 2012 analyzes the changes and challenges that the food retailing industry faces in the next several years. Download this free study titled Trouble in Aisle 5 analyzing the shakeup in food retailing.

How will you adapt your store environment and develop lasting relationships with the Millennials? 

Tags: market-wise

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Remembering those that have lost their lives on 9-11-01

September 11, 2012

Tags: cause marketing

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