5 Ways to Make Your P.O.P Campaigns More Sustainable

Posted Tuesday, April 18, 2017

Earth Day is April 22nd
Earth Day is April 22nd

Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 

1) SUBSTRATE/MATERIAL SELECTION

Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl or .040 vs .060 styrene to reduce your printing, packaging, and shipping costs.

Size of your final printed piece. You may get a better yield on the substrate sheet and/or on press by altering the finished size of your P.O.P materials or your merchandise display dimensions for best fit and for cost effective shipping purposes. The latter is just as important considering the newer DIM weight shipping rules.

Eco-Friendly Options. Pre-consumer recycled materials are available for screen, offset, large format and small format digital printing methods with varying recycled content up to 50% depending on the print process. And, there

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Tags: green-scene , KDM POP Print Solutions , store profiling , sustainability

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7 Expert Tips for Creating Winning Retail Displays

Posted Friday, April 14, 2017

KDM Coca-Cola counter display
KDM Coca-Cola counter display

“Shoppers’ attention spans last only a few seconds, so retailers have a split second to capture their interest and engage them.” – Kris Konrath, Director of Marketing at Convergent

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make.

That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t get a lot of opportunities to engage shoppers in-store, so you want to ensure that your brand makes an impression. If your company is having issues with designing or implementing retail displays, this article may help.

Here are 7 Expert-Backed Tips on Creating & Executing Retail Displays that POP

Choose colors and shapes wisely

The rules for designing displays aren’t set in stone; every program is different. But, there are

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Tags: CPG , KDM Merchandising Solutions , temporary display

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Super Bowl LI Impact on Retail Sales

Posted Friday, February 03, 2017

Pizza, chips, snacks & beer are top sellers
Pizza, chips, snacks & beer are top sellers

Are you ready for some football?

Retailers and Consumers alike have been preparing for this event for weeks, even months. An estimated 189 million people will watch the Atlanta Falcons vs. New England Patriots in Super Bowl LI on Sunday, February 5.

The Big Game is a big opportunity for big Brands to use the nation's largest platform to generate brand visibility, spread goodwill and, of course, to make a big impact on sales.

What’s at stake? Retail vs. Consumer

Many big Brands invest millions in Super Bowl TV commercials, online campaigns, and point-of-purchase materials to reach football fans. This year advertisers will spend $50 Million for a 30 second TV spot during the game. The average production costs for these are over $1 million. The anticipated commercial breaks during the game now get nearly as much pre-game hype as the game itself. Many advertisers will spend an extra 25% to market the ad before air time (advertise the advertisement, so to speak).

The NRF (

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Tags: beverage , food CPG , Shopper Marketing

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The Art of Retail Holiday Window Displays

Posted Thursday, December 15, 2016

Holiday windows influence 24% of purchases
Holiday windows influence 24% of purchases

Holiday window shopping is a sure way to get anyone into the spirit of the season, even if you’re not a big “shopper”. It’s also an opportunity for brick and mortar retailers to become a destination during the holiday for people that want to see and experience their spectacular window displays. In this respect, holiday window displays are experiential marketing in its earliest form, and it's a tactic that is just as effective as ever.

It’s all about delivering an awesome “customer experience” right? Retailers go all out this time of year to create some pretty amazing displays to elevate themselves beyond a transactional experience and entice people’s imaginations and remind them of the wonders of shopping this time of year.

In New York City, thousands of families have made it a tradition to go see the festive holiday windows every year. A trip to see Macy’s creative windows is an iconic destination that attracts 15,000 people per hour

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Tags: customer experience , holiday shopping

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The Case for Targeted, Local POP Marketing

Posted Friday, November 18, 2016

A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why:

Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the front-end of the store, all in an effort to drive impulse and incremental sales. Ironically, this assault works against them because a shopper’s brain cannot physiologically process the vast amount of stimulus found in today’s retail environment. Especially if it doesn’t resonate with them. Anything irrelevant is tuned out and forgotten no matter how loudly it shouts.

As a consequence, retailers and brands are tasked with ensuring that the visual communication and the messaging used in their POP materials and displays are relevant and targeted, and that the entire path-to-purchase process, which begins before the

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Tags: INTELLITRAK , KDM Technology Solutions , store profiling

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