Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Posted Wednesday, March 07, 2018

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 retail locations in the USA and Canada. You’ve got 1,000 flagship stores with many different configurations: some are located in indoor malls, some are in strip centers, and still others are freestanding locations. You also operate 500 specialty boutiques divided under a few different brand identities.

In this scenario you run a new in-store POP campaign each month and each store needs marketing collateral to reinforce the promotion and drive sales at each location. Each promotion includes a total of 30 components, ranging from displays to window clings, posters, banners and counter mats. In total, you spend up to $5 million per year on POP

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Tags: INTELLITRAK , POP fulfillment , store profiling

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Trade Show Design & Branding Tips for Maximum Impact

Posted Thursday, February 15, 2018

Planning to exhibit at a trade show this year? Trade shows prove to be excellent venues for companies to promote their products and services, build brand awareness, and engage in face-to-face interactions with potential customers. In this article, we share some tips to consider when planning, designing and executing a successful exhibition.

Design Your Booth Exhibit for Maximum Impact

Define your target audience. What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new product, your competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board. Visitors should be able to read your message in 15 seconds or less.

Exhibitor Central shares some great questions to ask yourself in order to evaluate the design of your booth for maximum impact.

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Tags: ad specialty , KDM Branding Solutions , trade show

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Pop-Up Shopping Experiences Remain Hot in 2018

Posted Thursday, January 04, 2018

The allure of temporary Pop-Up Shops remains hot
The allure of temporary Pop-Up Shops remains hot

When we last wrote about the growing Pop-Up Retail Shop trend in our 2015 Blog titled “the Allure of Pop-Up Shops” it showed no signs of going away. At the time it was approximately a $10 Billion industry. It has now grown to be a $50 Billion industry just 2+ years later. “Pop-Ups” are right up there with “Voice” and “VR” as the buzz words for 2018 among savvy retail marketers.

The term "Pop-Up Shop" encompasses any type of brick-and-mortar installation or shop that is strictly temporary: here today, gone tomorrow. Pop-Ups come in all shapes, sizes, and locations. These can be in the format of a standalone location, a store-within-a store, a kiosk, and even a mobile vehicle such as a food truck or a roadshow. They are typically employed as a solution to extend a brand’s reach, enter new markets, and introduce new products and services on a local or regional level. Perhaps most importantly though, they offer that unique “shopping

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Tags: KDM POP Print Solutions , pop-up store

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Holiday Shopping: What Retailers Can Expect This Year

Posted Monday, November 20, 2017

Sales generated during the holiday shopping season, November and December, can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring retail brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

So, HERE’S THE SCOOP according to the results of a recent survey of 7,439 consumers conducted by NRF (National Retail Federation). 


  • 69% of American consumers, (that’s more than 164 Million) plan to shop over the Thanksgiving weekend, to include Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday.
  • No surprise here- Retailers can expect Black Friday to be the busiest day with 70% planning to shop in stores on this day (that’s 115 Million shoppers).
  • 43% are expected to shop on Saturday (71 Million) and 48% are expected to shop on Cyber Monday (78 Million).
  • Of note is

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Tags: holiday shopping , KDM POP Print Solutions , NRF

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What it Takes to Design a Winning In-Store POP Display

Posted Tuesday, October 03, 2017

2017 DOT Best of Times Winner: Walmart WOW Rogue One display
2017 DOT Best of Times Winner: Walmart WOW Rogue One display

Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry tradition for more than 20 years.

A panel of over 50 consumer brand marketers and retail professionals gathered in July to judge 100's of entries across 13 retail channels to determine the finalists. The judging for the DOT Competition is based on how well the display achieved its objective at the point-of-purchase and how well it executed these four attributes:

4 C’s of Effective In-Store Activation

  1. COMMAND ATTENTION ~ the first impression matters the most
  2. CONNECT WITH THE SHOPPER ~ through imagery or familiarity
  3. CONVEY INFORMATION ~ tell a (short) story
  4. CLOSE THE SALE ~ urge shoppers to buy now

The judging is further explained in this chart from the DOT Award site:

4 C's of Effective Display Design


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Tags: KDM Merchandising Solutions , semi-permanent display , temporary display

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