KDM is Proud to Support CKE's "Stars for Heroes" Campaign

May 22, 2015

CKE Restaurant employees show off their support for the Stars for Heroes campaign

CKE Restaurant employees show off their support for the Stars for Heroes campaign

Cincinnati, OH (May, 2015) KDM P.O.P. Solutions Group is pleased to announce that they will again be on board as a primary, Gold Level vendor sponsor for CKE Restaurant’s annual Stars for Heroes (SFH) program. The fifth annual fundraising campaign kicked off in-store this week at participating Hardee’s and Carl’s Jr. locations throughout the U.S. The campaign will run until June 16, 2015.

The SFH program, which has raised more than $3.5 million since its inception in 2011, harnesses the compassion and generosity of its customers, franchisees and employees to support the nation’s military veterans and families. 100% of the proceeds support military service members and their families. Funds raised during this year’s campaign will support national charity partners, Dream Foundation and USA Cares, as well as dozens of local military-focused charities in Carl’s Jr. and Hardee’s local communities.

KDM has supported the SFH program for many years as a Print Service Provider (PSP) with in-kind donations for needed marketing and POP materials for the restaurant locations. In 2014, and again this year, KDM will be the sole PSP vendor, donating in excess of $87,000 of print media to help market the campaign store wide. Each store will receive a program kit that contains:

  • Star-Shaped Cut-out- 2,110,000 total printed
  • Crew Stickers- 756,250 total printed
  • Crew Poster- 3,025 total printed
  • Coupon Sheet- 2,110,000 total printed
  • Manager's Program Guide- 3,025 total printed

To contribute to the campaign, restaurant customers donate $1 and in return they receive a commemorative “I support military veterans and families” patriotic star-shaped cut-out to personalize and display in the restaurant. In exchange for their support, they also receive restaurant coupons valued at more than $10 to use toward future food purchases.

“Supporting our nation’s military heroes is part of our heritage at Carl’s Jr. and Hardee’s and a proud tradition that’s close to our hearts, our franchisees and our customers who donate year after year,” said Andy Puzder, CEO of CKE Restaurants. “Last year we raised more than $1.1 million to support the crucial work of USA Cares, Dream Foundation and regional charities across the country, and this year, we hope to top that in a big way. As we celebrate Memorial Day and honor the service of our brave men and women in uniform, we invite everyone to stop by their neighborhood Carl’s Jr. or Hardee’s location, show their patriotism and donate.”

Stars for HeroesClick Here for more information about the About the Stars for Heroes program

For more information about KDM P.O.P. Solutions Group visit www.kdmpop.com