Custom Online Solutions For Your Program Management

With more than 150 sales representatives across the United States ordering point-of-purchase and retail materials, Butterball was having difficulties tracking and managing all of their orders. With more than 300 items in 75 categories, the program was cumbersome, and it was challenging to control costs and bill to the appropriate cost centers.

KDM P.O.P. Solutions Group created a custom solution for Butterball with INTELLITRAK. The system includes a custom ordering and inventory process. Each representative has a profile with a spending allowance for his or her line of business, and the spending is billed directly to the appropriate cost center.

The corporate office has ultimate control and can track orders. Most importantly, INTELLITRAK offers real-time business intelligence, allowing managers to compare sales numbers against the marketing spend to track ROI. With reliable data, the leadership can direct and adjust to make their campaigns more efficient and cost effective.