Fast, Complex, Correct and Nationwide

Cadbury Schweppes' Dr. Pepper, in conjunction with Lucas Films, had a marketing opportunity capitalizing on the popularity of a new movie release and sequel, Indiana Jones and the Kingdom of the Crystal Skull.

The in-store beverage displays project required constant and urgent requests from the client and KDM P.O.P. Solutions Group was called upon to react. Our Creative Team assisted with the engineering of some of the more complicated features and created a last minute Planogram within a day based on an urgent request. Our Art Department blended all the individual elements so that once displayed they all matched in color. We printed and produced the display items, kitted and shipped to more than 2,900 locations.

"Components of the kits were still being added even as we were packing out the kits!"

The P.O.P. kits included a variety of elements for account specific store layouts with 16 unique ship lists. The bulk being 1,500 of the same kit. We produced 11 "WOW" kits, one for each store chain, that included enough signage to create upfront spectaculars. KDM delivered the kits to bottlers across the country to be displayed in SuperValu, Bigg's, Kroger, Shop 'n Save, Cub, Shaws, Jewel and Albertsons grocery stores.