Shoppers Are Making More Purchasing Decisions In-Store Than Ever Before
October 15, 2012
Good news for us! We all know that POP drives sales but the new stats are higher than ever. A recent study conducted by the Point of Purchase Advertising International (POPAI) relating to grocery/supermarket segment indicates that:
- 76% of purchase decisions are made in store (up from 70%)
- Nearly one in six brand purchases are made when a display with that brand is present in store
Tags: market-wise
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P R E V I O U S P O S T S
- Trends in the Quick Serve Restaurant Industry
- Why Customization is the Future of POP Marketing
- Key Trends for Grocery Retailers & Wholesalers
- Shoppers Are Making More Purchasing Decisions In-Store Than Ever Before
- How will aging Baby Boomers and maturing Millennials effect the food retailing industry?
A R C H I V E
B L O G S B Y T A G
Barry Hogan, cause marketing, Christopher Ibsen, eCommerce, green-scene, grocery, interactive marketing, KDM, kdm-news, market-wise, Meijer, millennials, Piggly Wiggly, point-of-purchase, private label, Quick Serve Restaurant, SheSpeaks, supermarket, Target, Trouble in Aisle 5, Walmart
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