Thursday, June 3, 2010
As shoppers inch their way toward pre-recession spending levels, they are changing channels again, and May retail results indicate just how elusive defining the "new normal" may be.
Monday, May 3, 2010
More retailers are conscious of their impact on people and the planet, and some are becoming sustainability leaders. But is this concern genuine or simply crass marketing, or even “greenwashing?” Five Winds International, a strategic environmental consulting firm, released the first in a series of studies evaluating a select group of large retail firms and sets some benchmarks.
Monday, November 2, 2009
The marketing of green attributes and positioning of the plethora of green product launches has taken a new direction: simplicity. Fewer ingredients and stripped down laptops are just some successful examples. The irony is that the promise of a simpler, less impactful living is that the green messages are still complex and confusing to consumers. Avoid buzz words: consumers find it difficult to distinguish these terms. Streamline: like it or not, Twitter is here.
Sunday, March 15, 2009
Whether you agree or disagree with global warming, the business case for sustainability is how it will affect your bottom line. "We won't change unless it is profitable for the market", said John Gummer during a panel discussion at the FMI Midwinter Executive Conference about the Coca-Cola Retailing Research Council Forum report, "Sustainability in Retailing". Since the world will be run as if climate change is real, businesses will need to get on the bus or get left behind.
Sunday, March 15, 2009
Faux wood finishes, dye sublimation on fabrics and a new way to do window clings - just some of the recent solutions for KDM customers.
Sunday, February 8, 2009
Four out of five people said they are still buying green products and services- despite a sometimes heftier cost, according to a 2009 National Green Buying Survey commissioned by Green Seal and EnviroMedia Social Marketing. Of the 1,000 people surveyed, 50% said they are buying just as many green products now and 19% stated buying more. People want to do what's best, but it needs to be easy and accessible.
Sunday, February 8, 2009
Using our web-based procurement tool, INTELLITRAK, associates can create the custom marketing programs they need for their audience: such as in-store events, supporting fliers, promotional products and POP sales materials.
Sunday, December 7, 2008
Screen-printing was one of the earliest adopters of UV inks. Having been a screen-printer for 38 years- we are way ahead of the Green Scene, making great strides in being both environmentally and employee safety conscious.
Wednesday, November 12, 2008
Consumers are making purchase decisions based their green preferences. According to a recent Yahoo online survey of 1,500 people aged 18-54, 57% said they made a green purchase decision in the past 6 months, mainly when purchasing cleaning and personal care products.
Thursday, August 21, 2008
KDM Retail Solutions offered an environmentally-friendly solution for a child care center near Cincinnati, Ohio.
Sunday, February 3, 2008
At the recent NRF (National Retailers Federation) Big Show in January- the common theme for retailers was the critical message to shift their focus to value-driven consumer-centric strategies, targeting shoppers from a local level. Basically, a one size does not fit all strategy. If their experience is the same across the board they will only differentiate retailer's based on price. They are hungry for value also, a fact that moves beyond price.
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