by troy@soldesignco.com | May 1, 2015
How a Store-within-a-Store Strategy Benefits Both Parties Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail...
by troy@soldesignco.com | May 2, 2014
How to Shop-in-Shops Benefit Both Retailers and Brands Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept. Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific...
