How a Store-within-a-Store Strategy Benefits Both Parties

How a Store-within-a-Store Strategy Benefits Both Parties Store-within-a-storeā€, also called ā€œshop-in-shopsā€, ā€œin-store conceptsā€ and ā€œconcessionsā€ are effective strategies not just for department stores, but also for big-box retailers and some specialty retail...

How Shop-in-Shops Benefit Both Retailers and Brands

How to Shop-in-Shops Benefit Both Retailers and Brands Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept. Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific...