In-Store Season’s Greetings: 5 Festive Merchandise Display Designs
As you may have noticed, Christmas has come early for retailers. Stores are already setting up their seasonal merchandise with displays to match. Since “the most wonderful time of the year” invokes nostalgia for many, holiday merchandise displays tend to rely on seasonal favorites like Santa and snowflakes. But, just because holiday merchandise displays designs are traditional, doesn’t mean that they have to be boring. Check out how retailers are giving classic designs a modern twist.
Transport customers to the North Pole with 3-dimensional merchandise displays. Temporary displays made with sturdy cardboard allow shoppers to walk through a winter wonderland without ever leaving the store! From frosted window clings that invite customers in to perfectly executed cross-sell towers that beautifully house merchandise, these point of purchase displays will surely entice shoppers to stock up on seasonal items.
Gifts That Keep On Giving
Ask any kid what they love most about the holidays, and they will likely reply with “presents.” The season of giving means consumers will be shopping for everyone from their loved ones to their co-workers. Remind shoppers that it’s never too early to stock up on presents by wrapping your merchandise displays with ribbons, bows and festive gift boxes.
This time of year, brands bring back their iconic characters for a limited time only. Coca-Cola is a great example of a brand that capitalizes on Christmastime with their vintage Santa and adorable polar bears. Even classic favorites like Frosty the Snowman and The Grinch are on full display within retail environments selling everything from candy to cans of soda.
Sleigh Bells Ring
Santa’s sleigh makes a great merchandise display. With the ability to showcase products effortlessly, it’s no wonder sleighs are a popular design choice year after year. To really make your seasonal sleigh pop, choose a print provider that can flawlessly execute your design.
Oh Christmas Tree
Traditional Christmas tree outlines have been modified by brands to reflect their unique aesthetic. While fanned trees can easily be constructed with corrugated cardboard and customized with graphics, brands may also choose to utilize their own products to create totally original designs.