Explore KDM’s Case Studies

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Our Case Studies■

KDM has had some amazing case studies come through our company. We wanted to share those with you. At KDM we provide printing, technology, retail, fulfillment + distribution, display, and promotional product services. Our case studies provide a wide range of perspectives, and we hope you gain a greater understanding of KDM and our industries. If you need further information about our case studies, please reach out to infosales@kdmpop.com.

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Restaurants

Franchise marketing is our bread and butter. For more than 50 years, KDM has helped an array of franchise organizations overcome growing pains and seize opportunities. Our fully integrated teams provide deep industry expertise and creative solutions to restaurant marketing and business challenges.

MASSAGE ENVY

In order to keep brand consistency, brands must be compliant, especially at the store level. It is vital that every location shares the same look, feel and messaging, which leads to a consistent brand experience for customers. That’s why Massage Envy trusted KDM to get their 1,153 locations in compliance with their new brand standards.

CKE RESTAURANTS

Now more than ever, retail corporations have shifted priority from selling products to creating the optimal consumer experience. CKE partnered with KDM because they needed a vendor partner that could address their challenge of compiling and managing store attributes, with as many as 100 attributes per location.

AMERICAN BORN MOONSHINE

The Buntin Group asked KDM to help them convey the story of their client, American Born Moonshine (ABM). Born and raised in Tennessee, the new spirits beverage launch needed to convey a rough and rustic, grassroots American heritage.

TOM + CHEE

KDM is excited to have the opportunity to partner with another Cincinnati based company poised for growth. With currently over 20,000 requests for a Tom+Chee franchise, spreading Grilled Cheese Goodness across the country should be a lot of fun!

DR PEPPER SNAPPLE GROUP

New Line Noosh’s procurement of Dr. Pepper Snapple Groups (DPSG) point-of-purchase materials required a printing and fulfillment vendor that can manage the complexity of the beverage manufacturer’s varied brands.

TIRE DISCOUNTERS-STORE OF THE FUTURE

Tire Discounters Inc., ranked No. 10 on Modern Tire Dealers (MTD) list of the Top 100 independent tire dealers, wanted a departure from the image that many consumers have of a typical tire store.

Providing More Innovation Retail Solutions for AAA

New store environment provides one-stop shopping. KDM Retail was able to provide AAA and Bob Sumerel an ease of doing business by providing more innovative retail solutions by one provider; saving them time and money.

Serta iComfort

Serta, Inc. wanted new interactive product demo displays to launch their product called iComfort Directions mattress. They knew that if consumers could touch and feel the difference, that this would be the best way to communicate the distinct advantages of their proprietary design in the mattress market.

Walmart

Speed to market is critical for Walmart, as it directly affects their bottom line. Vendor relationships make the difference at retail. The partnership, ease of doing business and trust in getting it done right and on time is critical to their success as a Walmart partner.

Big Reds 75th Omni-Channel Branding Success

Big Red, America’s original red soda, was celebrating their 75th Anniversary. Their marketing team wanted to launch promotions in strategic regions within the U.S. where their beverage brand had the greatest sales, thus their biggest fans. They wanted to reward these fans for buying their product by giving away thousands of prizes.

Luxotica Retail

Luxottica Retail operates 650 Pearle Vision retail stores. They were undergoing a storefront rebrand across all locations nationwide. Specifically, they wanted the store hours and doctor?s names to look consistent. However, depending on the state, there were different sets of rules as to how these appear.

Beef Jerky Outlet merchandise display executed by KDM.

Beef Jerky Outlet

The opportunity arose from the BJO Franchise owner’s desire to implement brand consistency across all their stores in the United States, which consist of 78 stores and 20 more scheduled for 2016, dispersed from Washington to New York.

White Castle

White Castle’s Marketing Team consists of three teams that alternately head up the quick-service restaurant’s in-store marketing initiatives throughout the year. By being able to divide and conquer their complex campaigns they are able to overlap their efforts. Currently there are 10 campaign programs executed per year. They were using multiple vendors for the production and fulfillment of their point-of-purchase (POP) printing and branded promotional materials.