Explore KDM’s Case Studies
Our Case Studies■
KDM has had some amazing case studies come through our company. We wanted to share those with you. At KDM we provide printing, technology, retail, fulfillment + distribution, display, and promotional product services. Our case studies provide a wide range of perspectives, and we hope you gain a greater understanding of KDM and our industries. If you need further information about our case studies, please reach out to [email protected]
In order to keep brand consistency, brands must be compliant, especially at the store level. It is vital that every location shares the same look, feel and messaging, which leads to a consistent brand experience for customers. That’s why Massage Envy trusted KDM to get their 1,153 locations in compliance with their new brand standards.
Now more than ever, retail corporations have shifted priority from selling products to creating the optimal consumer experience. CKE partnered with KDM because they needed a vendor partner that could address their challenge of compiling and managing store attributes, with as many as 100 attributes per location.
Serta, Inc. wanted new interactive product demo displays to launch their product called iComfort Directions mattress. They knew that if consumers could touch and feel the difference, that this would be the best way to communicate the distinct advantages of their proprietary design in the mattress market.
Big Red, America’s original red soda, was celebrating their 75th Anniversary. Their marketing team wanted to launch promotions in strategic regions within the U.S. where their beverage brand had the greatest sales, thus their biggest fans. They wanted to reward these fans for buying their product by giving away thousands of prizes.
Luxottica Retail operates 650 Pearle Vision retail stores. They were undergoing a storefront rebrand across all locations nationwide. Specifically, they wanted the store hours and doctor?s names to look consistent. However, depending on the state, there were different sets of rules as to how these appear.
White Castle’s Marketing Team consists of three teams that alternately head up the quick-service restaurant’s in-store marketing initiatives throughout the year. By being able to divide and conquer their complex campaigns they are able to overlap their efforts. Currently there are 10 campaign programs executed per year. They were using multiple vendors for the production and fulfillment of their point-of-purchase (POP) printing and branded promotional materials.