Case Studies

As convenience stores evolve from quick stops to curated experiences, GoCo partnered with KDM to help translate their brand values into a modern retail environment. With the unique challenge of operating within co-branded spaces, GoCo needed a partner who could help simplify the in-store experience while reinforcing a distinct and welcoming identity.

Franchise marketing is our bread and butter. For more than 50 years, KDM has helped an array of franchise organizations overcome growing pains and seize opportunities. Our fully integrated teams provide deep industry expertise and creative solutions to restaurant marketing and business challenges.

Now more than ever, retail corporations have shifted priority from selling products to creating the optimal consumer experience. CKE partnered with KDM because they needed a vendor partner that could address their challenge of compiling and managing store attributes, with as many as 100 attributes per location.

The Buntin Group asked KDM to help them convey the story of their client, American Born Moonshine (ABM). Born and raised in Tennessee, the new spirits beverage launch needed to convey a rough and rustic, grassroots American heritage.

New Line Noosh’s procurement of Dr. Pepper Snapple Groups (DPSG) point-of-purchase materials required a printing and fulfillment vendor that can manage the complexity of the beverage manufacturer’s varied brands.

Tire Discounters Inc., ranked No. 10 on Modern Tire Dealers (MTD) list of the Top 100 independent tire dealers, wanted a departure from the image that many consumers have of a typical tire store.

Serta, Inc. wanted new interactive product demo displays to launch their product called iComfort Directions mattress. They knew that if consumers could touch and feel the difference, that this would be the best way to communicate the distinct advantages of their proprietary design in the mattress market. 

Speed to market is critical for Walmart, as it directly affects their bottom line. Vendor relationships make the difference at retail. The partnership, ease of doing business and trust in getting it done right and on time is critical to their success as a Walmart partner.

Luxottica Retail operates 650 Pearle Vision retail stores. They were undergoing a storefront rebrand across all locations nationwide. Specifically, they wanted the store hours and doctor?s names to look consistent. However, depending on the state, there were different sets of rules as to how these appear.

The opportunity arose from the BJO Franchise owner’s desire to implement brand consistency across all their stores in the United States, which consist of 78 stores and 20 more scheduled for 2016, dispersed from Washington to New York.