troy@soldesignco.com

How a Store-within-a-Store Strategy Benefits Both Parties

by troy@soldesignco.com | May 1, 2015

How a Store-within-a-Store Strategy Benefits Both Parties Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail...

Three Consumer Types Influencing Grocery Retailers

by troy@soldesignco.com | Jul 28, 2014

Grocery shoppers are eating healthier, they are on the go, and they are on a budget. While the Millennial population may be a driving force affecting all three of these trends, consumers wanting healthier choices and a good value extend beyond Gen Y. 1. The Millennial...

How Shop-in-Shops Benefit Both Retailers and Brands

by troy@soldesignco.com | May 2, 2014

How to Shop-in-Shops Benefit Both Retailers and Brands Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept. Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific...

Why Effective POP is More Important than Ever

by troy@soldesignco.com | Feb 28, 2014

82% of Mass Merchant Purchase Decisions are Made In-Store Shoppers are making more purchase decisions in-store than ever before, according to the POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of...

Innovations from the Shopper Marketing Expo

by troy@soldesignco.com | Oct 14, 2013

“…this should be called Marketing to Shoppers, not Shopper Marketing.” Patrick Fitzmaurice, Principal at The Capre Group, stated this in his keynote opening speech at the Shopper Marketing Expo in Chicago. He went on to set the tone for a panel discussion...