Convenience Stores
Modernizing the Convenience Experience: The GoCo Transformation
Objective
As customer expectations around convenience and comfort evolve, GoCo set out to modernize its stores to better reflect its brand values: clean, safe, and friendly spaces that enhance every stop along the journey. To achieve this, GoCo needed a dedicated retail partner capable of executing a full rollout of store remodels and new openings.
Opportunity
GoCo’s locations often coexist alongside major brands like Dunkin’, Popeyes, Subway, and Shell, presenting unique challenges:
- Maintaining a distinct brand identity within multi-brand environments
- Enhancing the in-store experience to align with modern expectations of convenience and cleanliness
- Balancing the inherently busy, colorful nature of convenience store products with a calm, uncluttered store design
- Reinforce safety and ease of navigation through smarter spatial and lighting strategies
Solution
The GoCo remodel focused on clarity, simplicity, and brand reinforcement. Key elements included:
- Interior Transformation: The new design reduces visual clutter, letting merchandise take center stage and creating harmony with co-branded spaces. The color palette utilizes crisp whites, blacks, and neutral tones, with strategic green accents carrying GoCo’s brand presence throughout the store. Small, busy tiles were replaced with calm gray flooring; loud, patterned walls were exchanged for clean white. This minimalist approach fosters a welcoming, streamlined environment that naturally guides the customer journey. KDM assisted with sourcing and managed installation to realize the design vision.
- Architectural Elements: KDM provided elements with natural wood finishes — like maple-slat acoustic soffits and floating shelves — to bring warmth and softness. New cashwraps feature a polished, minimal design, with subtle downlighting to draw attention to impulse goods.
Results
KDM worked closely with GoCo’s design team to deliver a cohesive, modern environment that aligns with the brand’s commitment to quality and care. The new design enhances customer experience and wayfinding while offering a sophisticated, neutral backdrop that lets GoCo’s diverse product range shine. The result: a calmer, simpler, more comfortable shopping experience for every traveler.
