Tag: branded merchandise
While this Saturday is officially Halloween, retailers have been capitalizing on the holiday for weeks by now! Once the last trick-or-treaters have made their rounds, retail stores will surely fire up their price guns in an effort to move out all that Halloween inventory. But, before we ceremoniously put Halloween to bed, let’s take a …
Continue reading “Creepy & Kooky: Halloween-inspired Retail POP Displays”
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Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 …
Continue reading “Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)”