Part 2 of 2 [Production Phase] Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold...
Part 1 of 2 [Design Phase] Let’s say you are a CPG (consumer packaged goods) manufacturer and you want a compelling retail display to showcase your merchandise at multiple retail locations. Smart objective, considering it’s a fact that when a branded display is...
Plastic Fabricated, Interactive Merchandising Display [PHOTO: KDM] It is more important now than ever for brands to use POP and merchandising displays to cut through the clutter and increase sales at the store level. Nearly 1 in 6 brand purchases are made when a...