by troy@soldesignco.com | May 8, 2015
Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store...
by troy@soldesignco.com | Jul 28, 2014
Grocery shoppers are eating healthier, they are on the go, and they are on a budget. While the Millennial population may be a driving force affecting all three of these trends, consumers wanting healthier choices and a good value extend beyond Gen Y. 1. The Millennial...
by troy@soldesignco.com | May 2, 2014
How to Shop-in-Shops Benefit Both Retailers and Brands Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept. Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific...
by troy@soldesignco.com | Feb 28, 2014
82% of Mass Merchant Purchase Decisions are Made In-Store Shoppers are making more purchase decisions in-store than ever before, according to the POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of...