Tag: Retail environment

6 Amazing Trends in the Fashion Retail Environment

The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world. Shopping for clothing and accessories is one …

Read More

Men vs. Women: Aligning Your Retail Marketing Strategy

Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store layout, store décor, merchandising displays, sales training, and customer service policies must …

Read More