Tag: Retail environment
Holiday window shopping is a sure way to get anyone into the spirit of the season, even if you’re not a big “shopper”. It’s also an opportunity for brick and mortar retailers to become a destination during the holiday for people that want to see and experience their spectacular window displays. In this respect, holiday …
Continue reading “The Art of Retail Holiday Window Displays”
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The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world. Shopping for clothing and accessories is one …
Continue reading “6 Amazing Trends in the Fashion Retail Environment”
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Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. And they are planning to invest more in retail signage and graphics as part of this goal. In fact, 45% of retailers plan to spend more on …
Continue reading “Best Practices for Creating Effective Retail Signage”
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Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store layout, store décor, merchandising displays, sales training, and customer service policies must …
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Grocery shoppers are eating healthier, they are on the go, and they are on a budget. While the Millennial population may be a driving force affecting all three of these trends, consumers wanting healthier choices and a good value extend beyond Gen Y. 1. The Millennial Consumer The Millennial generation has had a major impact …
Continue reading “Three Consumer Types Influencing Grocery Retailers”