The Opportunity: Luxottica Retail operates 650 Pearle Vision retail stores. They were undergoing a storefront rebrand across all locations nationwide. Specifically, they wanted the store hours and doctor?s names to look consistent. However, depending on the state, there were different sets of rules as to how these appear. For example, if the location had a …
Comprehensive suite of services provides brand consistency, speed-to-market & value added solutions for every aspect of retail chain. Beef Jerky Outlet opened their first franchise store in 2010 to take advantage of the growing popularity of beef jerky, which increased by 46% from 2009 to 2013 to over a $1.2B industry. The opportunity arose from the BJO Franchise owner’s desire to implement brand consistency across all their stores in the United States, which consist of 78 stores and 20 more scheduled for 2016, dispersed from Washington to New York.
White Castle’s Marketing Team consists of three teams that alternately head up the quick-service restaurant’s in-store marketing initiatives throughout the year. By being able to divide and conquer their complex campaigns they are able to overlap their efforts. Currently there are 10 campaign programs executed per year. They were using multiple vendors for the production and fulfillment of their point-of-purchase (POP) printing and branded promotional materials.