White Castle’s Marketing Team consists of three teams that alternately head up the quick-service restaurant’s in-store marketing initiatives throughout the year. By being able to divide and conquer their complex campaigns they are able to overlap their efforts. Currently there are 10 campaign programs executed per year. They were using multiple vendors for the production and fulfillment of their point-of-purchase (POP) printing and branded promotional materials.
Serta, Inc. wanted new interactive product demo displays to launch their product called iComfort Directions mattress. They knew that if consumers could touch and feel the difference, that this would be the best way to communicate the distinct advantages of their proprietary design in the mattress market. They had used some similar concept plastic displays in showrooms in the past, but they were not holding up to the wear and tear of the retail showroom traffic.
KDM is excited to have the opportunity to partner with another Cincinnati based company poised for growth. With currently over 20,000 requests for a Tom+Chee franchise, spreading Grilled Cheese Goodness across the country should be a lot of fun!
Better packaging solutions for Dr. Pepper Snapple Group. Kitting & packaging for 59,000 POP kits requires best practices for accuracy and reducing shipping costs. New Line Noosh’s procurement of Dr. Pepper Snapple Groups’s (DPSG) point-of-purchase materials required a printing and fulfillment vendor that can manage the complexity of the beverage manufacturer’s varied brands. DPSG had decided to do fewer, but larger, campaigns three times a year vs. multiple, smaller campaigns per year. KDM was given one of their biggest versioning challenges to date.
Speed to market is critical for Walmart, as it directly affects their bottom line. Vendor relationships make the difference at retail. The partnership, ease of doing business and trust in getting it done right and on time is critical to their success as a Walmart partner.