New store environment provides one-stop shopping. KDM Retail was able to provide AAA and Bob Sumerel an ease of doing business by providing more innovative retail solutions by one provider; saving them time and money.
Serta, Inc. wanted new interactive product demo displays to launch their product called iComfort Directions mattress. They knew that if consumers could touch and feel the difference, that this would be the best way to communicate the distinct advantages of their proprietary design in the mattress market. They had used some similar concept plastic displays in showrooms in the past, but they were not holding up to the wear and tear of the retail showroom traffic.
The Opportunity: Big Red, America’s original red soda, was celebrating their 75th Anniversary. Their marketing team wanted to launch promotions in strategic regions within the U.S. where their beverage brand had the greatest sales, thus their biggest fans. They wanted to reward these fans for buying their product by giving away thousands of prizes. At …