Serta iComfort Case Study

Serta iComfort Case Study

Serta, Inc. wanted new interactive product demo displays to launch their product called iComfort Directions mattress. They knew that if consumers could touch and feel the difference, that this would be the best way to communicate the distinct advantages of their proprietary design in the mattress market. They had used some similar concept plastic displays in showrooms in the past, but they were not holding up to the wear and tear of the retail showroom traffic.

Walmart

Walmart

Speed to market is critical for Walmart, as it directly affects their bottom line. Vendor relationships make the difference at retail. The partnership, ease of doing business and trust in getting it done right and on time is critical to their success as a Walmart partner.

Big Reds 75th Omni-Channel Branding Success

Big Reds 75th Omni-Channel Branding Success

The Opportunity: Big Red, America’s original red soda, was celebrating their 75th Anniversary. Their marketing team wanted to launch promotions in strategic regions within the U.S. where their beverage brand had the greatest sales, thus their biggest fans. They wanted...