Vendor Relationships Make the Difference at Retail
Our customer manages the procurement of the in-store Point-of-Purchase (POP) print materials for the Entertainment (music, books, video), Electronics and Toy Departments inside Walmart’s 4000 locations in the U.S. Pulling off the print production quality guidelines, extremely tight lead times and the sheer number of weekly and monthly POP kits, in addition to twice a year entire department resets, required a print vendor that had the production horsepower and flexibility to double and triple time the production across multiple presses and multiple print methods… without fail.
KDM P.O.P. Solutions Group has had an eight year relationship as their POP print vendor partner. When Walmart recently underwent the implementation of a new logo with new colors, KDM went through stringent color matching approval standards across all printing methods: screen, UV offset, conventional offset, and large and small format digital to earn their business. KDM also went through similar hoops to become the sole certified Apple brand approved print vendor for Walmart. The current scope of POP print production includes:
- 1,400 kits twice a week for 2,800 total POP promotional kits: items include cart rail signs, gondola headers, power wings, and merchandise display headers with varying quantities dependent on store profile
Production lead times in as little as 3 days
- Twice yearly complete department signage resets with 75 POP items per kit: quantities ranging from 476 to 1.
- 18,000 of another, printed on styrene, card stock and B-flute requiring various printing methods
- Store takeover campaigns, such as the “Despicable Me” campaign
Speed to market is critical for Walmart, as it directly affects their bottom line. The partnership, ease of doing business and trust in getting it done right and on time is critical to their success as a Walmart partner.