How do you measure success at the retail level? Let’s start by defining it.
At KDM, we measure our own success by supporting the successes of our retail clients.
We know that our clients’ marketing agendas are designed to drive in-store traffic and sales at the point-of-purchase. Every facet of KDM’s services supports these efforts. As a retail solutions provider, we work hand-in-hand with our consumer brand and retail clients from the beginning of an in-store campaign through completion. Our expertise allows us to deliver the right guidance and the right solutions, every time. We ensure our clients are positioned to succeed by allowing them to focus on their own work. They can leave the rest to us!
For retail brands that have many franchise locations, we know how difficult localizing campaigns while maintaining brand compliance can seem. A major chain of massage spas relied on KDM to reel in various out-of-compliance POP/POS materials when that lack of compliance began to threaten the bottom lines of franchise locations. From their apparel to branding to print promotions, KDM provides top-down program management to bring these massage spas back into brand compliance. This reduced waste and allowed effective measurement of sales against merchandising strategies, which created much more meaningful data for the client.
Since KDM offers a full suite of retail marketing solutions under one roof, there is no need for multiple vendor relationships. This efficiency saves our clients time and money, which counts as a win in our book. INTELLITRAK™ , KDM’s proprietary online ordering and project management platform, was designed to make supporting consumer brands and retail concepts easy and efficient.
We succeed when our clients succeed. With data-driven technology, state-of-the-art facilities and an experienced in-house staff, we deliver retail solutions that lower costs, drive profitability and allow our customers to successfully Market Smarter.