by troy@soldesignco.com | Aug 29, 2016
The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the...
by troy@soldesignco.com | Apr 4, 2016
KDM: Static Cling Window Graphics Retail businesses have been using their storefront windows as a prime way to advertise and entice potential customers for a couple hundred years. Window Graphics are just one of the most common retail applications for...
by troy@soldesignco.com | May 8, 2015
Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store...
by troy@soldesignco.com | Feb 28, 2014
82% of Mass Merchant Purchase Decisions are Made In-Store Shoppers are making more purchase decisions in-store than ever before, according to the POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of...
