Tag: Effective retail signage
Retail businesses have been using their storefront windows as a prime way to advertise and entice potential customers for a couple hundred years. Window Graphics are just one of the most common retail applications for Pressure Sensitive Vinyl; PSV for short. In this educational piece we’ll discuss additional applications, how to decipher which PSV …
Continue reading “KDM PRESENTS: P.O.P University ~ PSV Graphics 101”
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Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store layout, store décor, merchandising displays, sales training, and customer service policies must …
Continue reading “Men vs. Women: Aligning Your Retail Marketing Strategy”
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82% of Mass Merchant Purchase Decisions are Made In-Store Shoppers are making more purchase decisions in-store than ever before, according to the POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of in-store purchase decisions found in POPAI’s 2012 Shopper Engagement Study, focusing on …
Continue reading “Why Effective POP is More Important than Ever”