3 Best Practices for Creating Effective Retail Signage Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. And they are planning...
KDM: Static Cling Window Graphics Retail businesses have been using their storefront windows as a prime way to advertise and entice potential customers for a couple hundred years. Window Graphics are just one of the most common retail applications for...
Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store...
82% of Mass Merchant Purchase Decisions are Made In-Store Shoppers are making more purchase decisions in-store than ever before, according to the POPAI 2014 Mass Merchant Study. In this article we’ll explore why this channel is such a notable jump up from the 76% of...
