Tag: store profiling
At minimum, the in-store retail marketing supply chain includes procurement, production, management, and distribution of marketing materials. This doesn’t sound like it is all that complex, however, the challenges are that some point-of-purchase (POP) materials never make it to their intended location, are obsolete by the time they arrive, materials are irrelevant to that location, …
Continue reading “Why You Should use Store Profiling Technology to Drive Sales”