How a Store-within-a-Store Strategy Benefits Both Parties

How a Store-within-a-Store Strategy Benefits Both Parties Store-within-a-storeā€, also called ā€œshop-in-shopsā€, ā€œin-store conceptsā€ and ā€œconcessionsā€ are effective strategies not just for department stores, but also for big-box retailers and some specialty retail...