A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why: Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the …

Continue reading “The Case for Targeted, Local POP Marketing”

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping.

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons why they need a unified …

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[in other words: How to Design your Displays to Move your Products into the Shopping Cart] The physical store remains the most critical touchpoint to reach and influence consumers to buy products, with 76% to 82% of retail sales taking place in-store (depending on retail segment) according to POPAI (now Shop!).  The global spend on in-store …

Continue reading “11 POP Merchandise Display Design Strategies”

The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world. Shopping for clothing and accessories is one …

Continue reading “6 Amazing Trends in the Fashion Retail Environment”