ROI data is no longer just a value-add. Retailers are counting on their suppliers to provide the information they need to demonstrate ROI when they implement changes to their in-store marketing efforts.
This new white paper contains excerpts from the 2017 Shop! ROI Standards for In-Store Marketing Materials document. It includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. You’ll find actionable insights, case studies, and best practices based on the findings of our recent study. While the focus of this White Paper is structured toward POP Displays, the learnings are applicable to all in-store marketing communication vehicles. I hope the takeaways in the following pages will help you justify your investments to create and execute successful in-store marketing programs that ultimately enhance the retail experience for shoppers and drive purchases for brands and retailers.