In today’s retail frontier, a one-size fits all POP campaign strategy just won’t work. Retailers and consumer brand marketers must ensure that there is POP compliance at the store level, as well as resonating with shoppers with local and targeted marketing in order to win at retail. All this, plus reducing obsolescence and with guaranteed speed to market.
Our whitepaper sheds light on technology called INTELLITRAK™, a POP Program Management Platform, that addresses these challenges with the ability to conduct and activate Store Profiling & POP Customization solutions that allow brands to successfully leverage todays’ retail trends.