Who Wins the Super Bowl?Ā CPGs, QSRs and Retailers
With the Super Bowl approaching, brands have been preparing for months with ads, promotions and collateral. Even though 2019ās viewership was down, the big game presents aboutĀ 98 millionĀ reasons to make an impact.Ā According to theĀ National Retail FederationĀ (NRF), Americans spent a little over $14 billion for the 2019 Super Bowl. This means that each consumer spent an average of $81 on food, beverages, apparel and party goods. While many brands got a Super Bowl bump in sales, there were a few MVPs. Here are the top product categories that really performed.

Pizza
The real competition on Super Bowl Sunday will be between pizza chains. As NFLās official sponsor,Ā Pizza Hut will bank on this affiliation to deliver millions of pizzas on its busiest day of the year. Additionally, Pizza Hut delivers two other sought after Super Bowl staplesāwings andĀ beerāessentially cornering the market. However, formidable opponentĀ DominoāsĀ is likely to scoop up a considerable slice of the business as it typically sells nearly 2 million pizzas and 4 million chicken wings on the biggest football day of the yearāabout 40 percent more pizzas than on a normal Sunday.
Wings
According to theĀ National Chicken Council, Americans will eat more than 1 billion chicken wings on Super Bowl Sunday, which the nationās pizza chains will surely be happy to deliver. But even fast casual restaurants are cashing in.Ā Buffalo Wild Wings reportedly soldĀ over 14 millionĀ traditional and boneless wings last year for the big game.

Beer
Beer is the most popular beverage consumed during the Super Bowl, followed by soda, and some QSRs (see Pizza Hut above) will conveniently deliver the beverage to your door. For consumers who prefer to pick up their 6-pack in store, beer brands take advantage of the occasion with elaborate Super Bowl displays, featuring dozens of cases of product, to create replicas of football fields, goal posts, coolers and grills.
Chips and Dip
Salty snacks, like chips, are staples at any Super Bowl party. According to PepsiCoās āSnack Index,ā 80 percent of Americans will be eating potato chips or tortilla chips. Donāt forget the guac and queso! U.S. consumers buy upĀ $58 million worth of avocadosĀ andĀ 88 million pounds of cheeseĀ leading up to the Super Bowl.
TVs
According to NRF, up to 7 percent of viewers bought a new big screen to watch the big game. Retailers have taken notice and deliver some deep discounts on TVs that rival Black Friday deals, according toĀ Consumer Reports. Another big-ticket purchase popular during the Super Bowl:Ā furniture.
Convenience Delivered
During the last Super Bowl,Ā 7-Eleven expanded their 7NOWĀ delivery service with great success. With promotions like $3 whole pizzas and hangover remedies for after the big game, the convenience retailer saw a significant sales lift. Another product that proved profitable for 7-Eleven:Ā antacids. The convenience store chain indicated that antacid sales increased by 20 percent the Monday after Super Bowl Sunday. With the impressive stats relative to all of the other product categories, itās not a surprise many football fans may feel the burn!
If you are looking to leverage the excitement (and purchasing power) of the Super Bowl with excitingĀ POP print,Ā contact us.Ā