In order to Market Smarter, brands must be compliant, especially at the store level. It is vital that every location shares the same look, feel and messaging, which leads to a consistent brand experience for customers. That’s why Massage Envy trusted KDM to get their 1,153 locations in compliance with their new brand standards.
The Opportunity: The Buntin Group asked KDM to help them convey the story of their client, American Born Moonshine (ABM). Born and raised in Tennessee, the new spirits beverage launch needed to convey a rough and rustic, grassroots American heritage. Thus, the campaign theme: “The smooth side of a rough history”. Everything about their moonshine, …
Better packaging solutions for Dr. Pepper Snapple Group. Kitting & packaging for 59,000 POP kits requires best practices for accuracy and reducing shipping costs. New Line Noosh’s procurement of Dr. Pepper Snapple Groups’s (DPSG) point-of-purchase materials required a printing and fulfillment vendor that can manage the complexity of the beverage manufacturer’s varied brands. DPSG had decided to do fewer, but larger, campaigns three times a year vs. multiple, smaller campaigns per year. KDM was given one of their biggest versioning challenges to date.