Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry...
Part 2 of 2 [Production Phase] Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold...
Part 1 of 2 [Design Phase] Let’s say you are a CPG (consumer packaged goods) manufacturer and you want a compelling retail display to showcase your merchandise at multiple retail locations. Smart objective, considering it’s a fact that when a branded display is...
