by troy@soldesignco.com | Apr 18, 2017
Earth Day is April 22nd Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 1) SUBSTRATE/MATERIAL...
by troy@soldesignco.com | May 8, 2015
Men Buy and Women Shop If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store...
by troy@soldesignco.com | May 1, 2015
How a Store-within-a-Store Strategy Benefits Both Parties Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail...
by troy@soldesignco.com | Jul 28, 2014
Grocery shoppers are eating healthier, they are on the go, and they are on a budget. While the Millennial population may be a driving force affecting all three of these trends, consumers wanting healthier choices and a good value extend beyond Gen Y. 1. The Millennial...
by troy@soldesignco.com | May 2, 2014
How to Shop-in-Shops Benefit Both Retailers and Brands Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept. Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific...
